Marketing Coordinator

Climbing Business Journal is seeking a Marketing Coordinator responsible for supporting the marketing department across various tasks. The role includes managing trade shows, advertising, social media, email marketing, and collateral development for three rock climbing brands.ResponsibilitiesManage full lifecycle of trade show events including Planning and coordination (registering, scheduling staff and all logistics)Booth display and management (design booth, create displays, gather furnishing, prepare promotional materials for attendees and develop promotions)Prepare, ship, and track all materials/displays and provide trouble-shooting assistanceOnsite management – Point person, whether part of staff on site or remotely, to oversee booth set up and troubleshootLead management (collect, record and distribute leads)Track expenses and ROI and report on outcomesManage PPC/Google AdWords campaigns. Provide regular reports on metricsDevelop and manage social media calendar and content posting. Provide regular reports on metricsDesign and manage email marketing programs, including drafting content, building campaigns and updating mailing listsHelp maintain and update website content. Make SEO improvements as neededCoordinate, manage and implement photo and video shootsParticipate in photo and video shoots, including setup, coordination, and on-site supportEdit photos and videos as neededCreate, design and/or update product literature, collateral, catalogs, price lists, flyers, guides, etcIdentify ways to increase effectiveness of marketing initiativesCollaborate with other staff on sales and marketing projects as may ariseOther duties may be assigned by Manager or SupervisorSkillsBS/BA in marketing, communications or equivalentProven experience as marketing specialist or similar roleSolid computer skills, including MS Office, marketing software (Adobe Creative Suite, HubSpot & CRM) and applications (Web analytics, Google Ads etc.)Thorough understanding of marketing elements (including traditional and digital marketing)Demonstrable experience in marketing data analytics and toolsExperience managing multiple social media accounts simultaneouslyExperience with HubSpot (or similar marketing automation software)Knowledge of HTML, CSS and web development tools (e.g. Shopify or similar) desiredIntermediate-level graphic design skills using the Adobe Suite (Illustrator, InDesign or Photoshop)Well-organized and detail orientedExceptional communication and writing skillsExcellent coordination and multi-tasking skillsAbility to work autonomouslyCommercial awareness partnered with a creative mindExperience rock climbing and knowledge of the climbing industry is preferredBenefitsHealth, Dental & Vision Insurance (on first day of employment)401(k) retirement savings plan, with 4% match (after 60 days of employment)Health Savings AccountPet InsuranceShort-term disability & life insurance10 days PTO (accrued) and 11 paid company holidaysCompany OverviewClimbing Business Journal is the leading source for news, research and analysis of the indoor climbing industry. www.climbingbusinessjournal.com It was founded in 2013, and is headquartered in Boulder, CO, US, with a workforce of 2-10 employees. Its website is http://www.climbingbusinessjournal.com.



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