Marketing Content Creator - SaaS Platform

InTouchLink is a leading engagement and communication platform designed for senior living communities. They are seeking a creative, early-career marketer to produce various forms of content, including visual, video, audio, and written, to enhance their marketing efforts.ResponsibilitiesCreate visual content for social media, website, client information/training and campaignsDesign marketing collateral (PDFs, one-pagers, flyers, presentations)Develop trade show assets (booth backdrops, signage, swag)Produce and edit short-form and long-form video (product demos, sizzle reels, clips)Produce and edit audio (podcasts, snippets, promotional content)Support storyboarding and content planningWrite blogs, articles, and marketing content aligned with brand voiceEdit and refine copy for clarity, tone, and impactTranslate product features into compelling, easy-to-understand messagingCreate and design email campaigns to support lead nurturing and conversionDevelop sequences (pre-demo, post-demo, re-engagement)Write high-converting email copy for campaigns, newsletters, and updatesCollaborate with sales to align messaging across outreach effortsSupport planning and execution of webinars and virtual eventsCreate promotional assets (landing pages, emails, social posts)Repurpose webinar content into clips, articles, and campaignsHelp develop topics aligned with real industry pain pointsManage and grow recurring newslettersCurate and distribute content aligned with industry trends and product valueTrack and optimize performance (open rates, CTR, engagement)Manage multiple projects and deadlines effectivelyWork cross-functionally with sales, marketing, and leadershipUse tools like ClickUp to stay organized and on trackTake direction, execute quickly, and bring your own ideas to the tableSkills1–3 years of experience in content creation, marketing, or similarStrong skills across design, video, audio, and written contentProficiency with tools like Adobe Creative Suite, Canva, Descript, etcExcellent writing and copy editing abilityNative or native-level English fluencyStrong attention to detail and ability to manage multiple prioritiesComfortable working across teams and adapting to different content needsA portfolio of relevant work (design, video, audio, or mixed)Include the word 'Storyboard' somewhere in your applicationExperience in B2B or SaaS environmentsFamiliarity with content performance metrics and analyticsStrong AI expertiseExposure to senior living, healthcare, or hospitality industriesCompany OverviewInTouchLink provides hospitality solutions for senior living such as community engagement, TV channels, enterprise management and training. It was founded in 2007, and is headquartered in Toronto, Ontario, CAN, with a workforce of 11-50 employees. Its website is https://www1.intouchlink.com.



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