Marketing & Community Relations Specialist

Tender Touch Therapy, LLC is dedicated to changing lives by increasing visibility and engagement within communities. The Marketing & Community Relations Specialist will be responsible for building relationships, managing referral sources, and executing marketing strategies to promote the company's services and events.ResponsibilitiesIdentify and engage referral sources in order to increase awareness of MSS/TT brands, services, and events availableBuild relationships and awareness to create an abundance of referral sources as well as new patientsEnsure TT/MSS have strong visibility and engagement in various communities and segmentsMaintain healthy social media presenceComplete Analytics/review of all social media platformsGenerate reviews on social mediaSchedule posts for social mediaOrganize events & communicate with company prior to the eventAttend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and executionManagement of physical marketing materials including storage and deliverance to eventsWorks with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tacticsManages non-digital campaigns (example: Doctor letter campaign)Postcard mailingManagement of promotions out such as flyers, educational materials, etcPrinted poster, flyers, etc needs identified and provided to each site location once obtainedTaking photos while on site at the clinicAssist in management of facility appearanceAssist in purchasing and distribution of branded merchContributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIsAssist with identifying marketing needs for company eventsFundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event binPromotion of Registration deadlinesPromotion of Training camp info - due dates, changes in rates, date remindersRace Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parkingRace day - Live stream opening ceremonies, provide updates and photos throughout the dayTake photos and videos of all events and training campsCreate athlete spotlight postsCreate good luck videosCountdown videos/photos to raceCommunity-building for WRTS: identify opportunities, develop strategies and tactics & activate!Feedback campaign developmentAssist in purchasing and distribution of branded merchandiseAssist in management of facility appearance (posters, flyers, etc)Creation of promotional materials such as business cards, posters, flyers, etcIn person marketing and promotionSkillsOnsite at Mt Pleasant location with options for some remote workMust be willing to travel to all 3 locations on occasionAttend weekly marketing meetingAttend monthly all staff meeting, presenting PRNAttend/present at monthly management meeting PRNUpdated mailing lists (physical address and email addresses)Referral source excel document up to dateSegment referral sources for more targeted communicationsFoster Relationships in the community coordinatingMaintain healthy social media presenceComplete Analytics/review of all social media platformsGenerate reviews on social mediaSchedule posts for social mediaOrganize events & communicate with company prior to the eventAttend and represent MSS/TT at community events (employment fairs, advocacy events, events hosted by other organizations, etc.)Hosting in-house events as strategic promotional opportunities for MSS/TT – ideation and executionManagement of physical marketing materials including storage and deliverance to eventsWorks with digital and content specialist on hybrid campaigns (digital promotion and engagement inclusive of events, KPIs, etc.)Ideate and create content (both digital and print) to support event and community-focused strategies, campaigns, and tacticsManages non-digital campaigns (example: Doctor letter campaign)Postcard mailingManagement of promotions out such as flyers, educational materials, etcPrinted poster, flyers, etc needs identified and provided to each site location once obtainedTaking photos while on site at the clinicAssist in management of facility appearanceAssist in purchasing and distribution of branded merchContributes to maturation of events marketing, works with digital and content specialist on where digital meets in-person events, goals and KPIsAssist with identifying marketing needs for company eventsFundraiser prep - Flyers, events made on social media, social media posts reminders, photos at the event, preparation of event binPromotion of Registration deadlinesPromotion of Training camp info - due dates, changes in rates, date remindersRace Weekend prep - Post heat sheets, Post Buddy instructions, reminders for equipment drop off, reminders about event parkingRace day - Live stream opening ceremonies, provide updates and photos throughout the dayTake photos and videos of all events and training campsCreate athlete spotlight postsCreate good luck videosCountdown videos/photos to raceCommunity-building for WRTS: identify opportunities, develop strategies and tactics & activate!Feedback campaign developmentAssist in purchasing and distribution of branded merchandiseAssist in management of facility appearance (posters, flyers, etc)Creation of promotional materials such as business cards, posters, flyers, etcIn person marketing and promotionConfident and outgoingAttention to detail, good organizational skillsDriven to meet goals, has strong follow-throughAbility to use and manage statistical data and KPIs (key performance indicators) related to events and specific community-related effortsProficient in developing and using goals for specific touchpoints and efforts to achieve targeted resultsExcited about and experienced in community-building and relational marketing strategies and tacticsCreatively oriented, experience developing content and campaignsEye for design and experience in translating brand in design and contentExhibits responsibility and professionalismStrong communication skills – oral, written, and interpersonal, enjoys engaging 1:1 and 1:many, likes being out in the community and at events (work hours will be flexible as a result)Like to work in a fast-paced environment with othersFlexible and adaptableProblem solving through investigationPushes potential in self and others, empowers othersManages time efficientlyEngage in healthy conflict resolution habitsCompany OverviewTender Touch Therapy employs Occupational, Physical, and Speech Therapists to provide services for pediatric and young adult patients in Southeastern Wisconsin. It was founded in 1999, and is headquartered in Racine, Wisconsin, USA, with a workforce of 51-200 employees. Its website is https://www.tendertouchtherapyllc.com.



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