Marketing Campaign Specialist

Marketing at TRACTIAN TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions. What you'll do As a Campaign Specialist at TRACTIAN, you will execute integrated marketing campaigns across North America and Mexico, translating global strategy into localized, high-impact programs for a technical, industrial audience. You’ll work across multiple channels and partner cross-functionally to ensure campaigns are launched on time, aligned with business priorities, and driving measurable pipeline impact. Marketing at TRACTIAN TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions. What you'll do As a Campaign Specialist at TRACTIAN, you will execute integrated marketing campaigns across North America and Mexico, translating global strategy into localized, high-impact programs for a technical, industrial audience. You’ll work across multiple channels and partner cross-functionally to ensure campaigns are launched on time, aligned with business priorities, and driving measurable pipeline impact. Marketing at TRACTIAN TRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. In close collaboration with Sales, Product, and Customer Success, we ensure that our messaging and visuals reinforce every stage of the customer journey—from initial awareness to deep engagement and lasting value. Committed to excellence, we create clear, compelling, and visually striking materials that showcase TRACTIAN’s technical expertise and transformative solutions. What you'll do As the Demand Generation Manager, you will lead the development and execution of multi-channel demand generation strategies focused on driving high-quality pipeline aligned with revenue objectives. In this leadership role, you’ll manage Performance and Lifecycle Marketing specialists, ensuring seamless execution of campaigns that advance prospects through the funnel. Collaborating with Sales, Product Marketing, and Revenue teams, you’ll optimize the customer journey from lead acquisition to conversion, playing a critical role in achieving TRACTIAN’s high-ticket sales goals. Responsibilities Execute multi-channel marketing campaigns, including email, social, webinars, and ABM programs Build, launch, and optimize email campaigns using marketing automation platforms Support campaign messaging, ad copy, and content execution Localize global campaigns for NORAM, including coordination of Spanish-language adaptations Collaborate with Field Marketing, Growth, Product Marketing, and RevOps to ensure campaign alignment and execution Track and analyze campaign performance, identifying insights and optimization opportunities Manage timelines and workflows to ensure campaigns are delivered on schedule Requirements 2–3 years of experience executing B2B marketing, demand generation, or campaign execution Bachelor’s degree in Marketing, Business, Communications, or related field Hands-on experience building and launching campaigns in HubSpot or similar tools Tracks campaign performance and adjusts based on results Bonus Points Experience with ABM platforms (Demandbase or similar) Webinar execution experience (Zoom or similar) Familiarity with Figma or Miro Experience with paid media or social campaigns B2B SaaS experience Spanish proficiency Based in Atlanta Compensation Competitive Salary Premium Medical, Dental, and Vision Coverage Paid Time Off (PTO): 15 Days 401(k) Retirement Plan Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach. Birthday Time Off - Celebrate your birthday with a paid day off during your birthday week. Gympass Membership - Access a wide range of gyms and training programs. Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities. Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world.