Marketing & Brand Management Specialist

In partnership with other teams, lead the strategic vision, market opportunities, pricing and profitability analysis, marketing activities, and collaborating on sales strategies for a brand, product, or service across all media, while collaborating with multi-functional teams and agency partners.Serve as a central resource for all brand-related information and coordinate with business partners in creating and deploying brand-building programs. Educate business partners on brand-related issues and opportunitiesEstablish short- and long-term goals, competitive positions, and strategies for market segmentDevelop and deploy programs to maximize the distribution channels to market, increase business opportunities, and increase retention of current business in the market segmentIdentify segment expectations, behaviors, and attitudes and use this understanding to develop initiatives that ensure that the customer’s experience delivers on the brandIdentify segment trends and opportunities to understand the changing marketplace and ensure that the needs and priorities of the segments are consistently taken into consideration to keep the company competitiveIdentify strategies, develop plans, and lead initiatives that meet the needs of the market segment. Set direction for project teams and influence stakeholders to ensure products, services, and marketing programs meet the needs of this segmentEstablish goals and set targets to measure success of programs for the market segmentWork with communication managers, identify and direct what needs to be communicated in the market segment, based on research, competitive positioning, and value propositions, and delivered through marketing plansPartner with business areas to execute and gain adoption of programs in the field and at the account-specific levelJob Specifications:Typically has the following skills or abilities:Bachelor’s degree in Business, Marketing, or related field, or equivalent experience4+ years of experience in product or brand managementAdvanced understanding of brand management concepts and building/execution techniquesSolid working knowledge of MS Office, PowerPoint, Word, and ExcelProven ability to develop and execute marketing strategiesAbility to elevate the perception of our corporate brand and our companyExcellent project management skills and experience managing large projectsProven track record of influencing constituents for optimal resultsExcellent organization skills, detail-oriented and ability to multitaskExcellent verbal, written, and interpersonal communication skillsFlexible and able to change priorities and direction quickly and effectivelyStrong analytical skills requiredAbility to write and present clear and concise reportsPreferred Skills: Extensive experience with event strategy and building the experienceHandling logisticsWorking with the sales team on executionPlanning the event from start to finishCompensation range for the role is listed below. Applicable salary ranges may differ across markets.Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here.Salary Ranges: $63,000.00 - $108,675.00VSP Vision is an equal opportunity employer and gives consideration for employment to qualified applicants without regard to age, gender, race, color, religion, sex, national origin, disability or protected veteran status. We maintain a drug-free workplace and perform pre-employment substance abuse testing.Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.Notice to Candidates: Fraud Alert - Fake Job Opportunity Solicitations Used to Collect Fees/Personal Information. We have been made aware that fake job opportunities are being offered by individuals posing as VSP Vision and affiliate recruiters. Click here to learn about our application process and what to watch for regarding false job opportunities. As a regular part of doing business, VSP Vision (“VSP”) collects many different types of personal information, including protected health information, about our audiences, including members, doctors, clients, brokers, business partners, and employees. VSP Vision employees will have access to this sensitive personal information and are subject to follow Information Security and Privacy Policies.Originally posted on Himalayas

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