Marketing Automation Specialist | Legal Decoder | Handshake

Position Overview We are seeking a Marketing Automation Specialist Intern to support marketing operations and demand generation initiatives for a growing B2B legal technology company. This role provides hands-on experience building and optimizing marketing automation programs using HubSpot Sales and Marketing Professional. The intern will work directly with the Director of Marketing to learn modern revenue marketing practices, including lifecycle automation, CRM data management, email marketing, and performance reporting. This is a remote, part-time internship designed for graduate-level students or recent graduates seeking practical experience in marketing operations and automation. Key Responsibilities Marketing Automation & Campaign Execution • Assist in building and optimizing HubSpot workflows and automation programs • Support email campaign setup, testing, and deployment • Help implement lead nurturing sequences aligned to buyer journey stages • Maintain segmentation lists and audience targeting criteria • Assist with A/B testing of emails and automation logic CRM & Data Management • Maintain CRM hygiene by cleaning, organizing, and updating contact records • Support list uploads, contact enrichment, and data normalization • Help maintain lifecycle stages, lead status, and contact properties • Identify opportunities to improve database structure and usability Lead Management & Reporting • Assist with lead scoring model implementation and refinement • Build and update marketing dashboards and reports in HubSpot • Track campaign performance metrics and summarize insights • Document automation workflows and operational processes Marketing Operations Support • Help manage integrations and internal automation processes • Conduct QA testing of workflows, forms, and email assets • Support ongoing optimization of marketing funnels • Collaborate with marketing and sales stakeholders as needed Learning Objectives This internship is structured as a supervised educational experience. Participants will gain: • Practical experience with enterprise marketing automation platforms • Exposure to B2B demand generation strategy • Understanding of CRM architecture and lifecycle marketing • Training in marketing analytics and performance measurement • Documentation and operational process development skills • Real-world experience supporting revenue marketing initiatives Minimum Qualifications • Currently enrolled in or recently completed a graduate-level program in Marketing, Business, Communications, Analytics, or a related field • Strong interest in marketing technology, automation, or revenue operations • Basic understanding of email marketing and CRM concepts • Strong attention to detail and organizational skills • Analytical mindset with comfort working in data-driven environments • Excellent written and verbal communication skills • Ability to work independently in a remote environment • Availability for 10–15 hours per week Preferred Qualifications • Coursework or certification related to digital marketing or marketing analytics • Familiarity with HubSpot or similar marketing automation platforms • Experience working with spreadsheets and marketing data • Interest in B2B SaaS or legal technology industries • Basic understanding of buyer journeys and funnel metrics