Marketing Automation Specialist

Chamberlain Group (CG) is a global leader in intelligent access and a Blackstone portfolio company. The Marketing Automation Specialist supports the execution and optimization of marketing automation programs, ensuring data accuracy and operational consistency for effective campaigns. Responsibilities Maintain data hygiene within marketing automation platforms by monitoring data quality, identifying anomalies, and ensuring accuracy across events, attributes, and customer profiles Validate segmentation logic to ensure audiences are built accurately and align to campaign objectives and targeting requirements Support journey reliability by accessing data dependencies, identifying risks related to missing or incomplete data, and escalating issues proactively Coordinate with data engineering to request, document, and validate new data fields and integrations required for marketing activation Monitor email, SMS, and push deliverability using platform insights to identify trends in inbox placement, sender reputation, and compliance Maintain tagging standards, naming conventions, and folder hierarchies to ensure consistency and scalability across marketing systems Execute A/B and multivariate tests by setting up test structures, monitoring performance, and synthesizing initial insights to support the broader testing roadmap led by senior team members Support campaign readiness reviews by confirming data feeds, segmentation rules, and platform configurations meet requirements prior to launch Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams Protect Chamberlain Group’s reputation by keeping information confidential Maintain professional and technical knowledge by attending educational workshops, reading professional publications, establishing personal networks, and participating in professional societies Contribute to the team effort by accomplishing related results and participating on projects as needed Skills Experience with marketing automation platforms such as Braze and Pardot Ability to maintain data hygiene within marketing automation platforms Skills in monitoring data quality and identifying anomalies Experience in validating segmentation logic for audience targeting Ability to support journey reliability by accessing data dependencies Skills in coordinating with data engineering for new data fields and integrations Experience in monitoring email, SMS, and push deliverability Knowledge of tagging standards, naming conventions, and folder hierarchies Experience in executing A/B and multivariate tests Ability to support campaign readiness reviews Compliance with health and safety guidelines Ability to maintain confidentiality of information Commitment to professional and technical knowledge development Ability to contribute to team efforts and participate in projects Benefits Comprehensive benefits package 401k contribution Short-term incentive plan Company Overview Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. It was founded in 1906, and is headquartered in Elmhurst, Illinois, USA, with a workforce of 5001-10000 employees. Its website is Company H1B Sponsorship Chamberlain Group has a track record of offering H1B sponsorships, with 7 in 2026, 32 in 2025, 27 in 2024, 29 in 2023, 27 in 2022, 19 in 2021, 18 in 2020. Please note that this does not guarantee sponsorship for this specific role.