Marketing Automation & CRM Specialist

Remote Full-time
Job Title: Marketing Automation & CRM Specialist

(Zapier, HubSpot, SalesMessage Expert)

Location: Remote

Job Type: Contract / Part-Time (with potential to expand)

Organization: Texas Sports Academy

About Texas Sports Academy

Texas Sports Academy (TSA) is a student-centered learning organization supporting student-athletes through personalized academics, flexibility, and high-performance systems. We operate with a fast-moving, execution-focused culture and rely heavily on automation to scale efficiently.

Role Overview

We are seeking a Marketing Automation & CRM Specialist with deep, hands-on experience in Zapier, HubSpot, and SalesMessage. This role is responsible for building, maintaining, and optimizing the systems that power our lead flow, parent communication, sales follow-up, and internal workflows.

This is not a strategy-only role — we need someone who can build, troubleshoot, and optimize automations end to end.

Key Responsibilities

• Build and maintain Zapier automations across marketing, sales, and operations

• Manage and optimize HubSpot CRM, including pipelines, workflows, tags, and reporting

• Set up and maintain SalesMessage SMS campaigns and automations

• Connect lead sources (forms, ads, landing pages) into CRM and messaging flows

• Automate parent follow-ups, reminders, and internal alerts

• Troubleshoot broken zaps, workflows, and data sync issues

• Document systems and workflows clearly for team use

• Collaborate with sales and marketing teams to improve conversion and response time

Required Qualifications

• Proven experience with Zapier (multi-step zaps, conditional logic, webhooks preferred)

• Strong working knowledge of HubSpot CRM (contacts, deals, workflows, reporting)

• Hands-on experience with SalesMessage or comparable SMS automation tools

• Understanding of sales funnels, lead routing, and follow-up logic

• High attention to detail and system reliability

Preferred Experience

• Experience in education, services, or lead-generation businesses

• Familiarity with Meta lead forms, Google Forms, Typeform, Calendly, etc.

• Experience documenting SOPs and workflows

• Ability to think in systems, not just tools

Why This Role

• Real systems with real impact on revenue and operations

• Clear ownership and accountability

• Remote flexibility

• Opportunity for ongoing work as systems scale

How to Apply

Please submit:

• Resume or short background summary

• Examples of automations or systems you’ve built (screenshots or descriptions)

• Tools you’ve worked with beyond Zapier, HubSpot, and SalesMessage

Apply Now

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