Marketing Automation & CRM Specialist

Job Title: Marketing Automation & CRM Specialist (Zapier, HubSpot, SalesMessage Expert) Location: Remote Job Type: Contract / Part-Time (with potential to expand) Organization: Texas Sports Academy About Texas Sports Academy Texas Sports Academy (TSA) is a student-centered learning organization supporting student-athletes through personalized academics, flexibility, and high-performance systems. We operate with a fast-moving, execution-focused culture and rely heavily on automation to scale efficiently. Role Overview We are seeking a Marketing Automation & CRM Specialist with deep, hands-on experience in Zapier, HubSpot, and SalesMessage. This role is responsible for building, maintaining, and optimizing the systems that power our lead flow, parent communication, sales follow-up, and internal workflows. This is not a strategy-only role — we need someone who can build, troubleshoot, and optimize automations end to end. Key Responsibilities • Build and maintain Zapier automations across marketing, sales, and operations • Manage and optimize HubSpot CRM, including pipelines, workflows, tags, and reporting • Set up and maintain SalesMessage SMS campaigns and automations • Connect lead sources (forms, ads, landing pages) into CRM and messaging flows • Automate parent follow-ups, reminders, and internal alerts • Troubleshoot broken zaps, workflows, and data sync issues • Document systems and workflows clearly for team use • Collaborate with sales and marketing teams to improve conversion and response time Required Qualifications • Proven experience with Zapier (multi-step zaps, conditional logic, webhooks preferred) • Strong working knowledge of HubSpot CRM (contacts, deals, workflows, reporting) • Hands-on experience with SalesMessage or comparable SMS automation tools • Understanding of sales funnels, lead routing, and follow-up logic • High attention to detail and system reliability Preferred Experience • Experience in education, services, or lead-generation businesses • Familiarity with Meta lead forms, Google Forms, Typeform, Calendly, etc. • Experience documenting SOPs and workflows • Ability to think in systems, not just tools Why This Role • Real systems with real impact on revenue and operations • Clear ownership and accountability • Remote flexibility • Opportunity for ongoing work as systems scale How to Apply Please submit: • Resume or short background summary • Examples of automations or systems you've built (screenshots or descriptions) • Tools you've worked with beyond Zapier, HubSpot, and SalesMessage Remote About the Company: Texas Sports Academy Apply tot his job