Marketing Associate

Heaton Bennett Insurance is an Independent Insurance agency headquartered in Austin, TX. They are seeking an innovative Marketing Associate to build relationships, execute campaigns, and drive measurable referral-based business growth. The role focuses on partnership development, content creation, and community engagement to enhance the agency's visibility and client relationships. Responsibilities Build and maintain relationships with realtors, lenders, and local business partners Conduct in-person outreach and consistent follow-up Generate and track referral activity with clear ROI accountability Identify and develop new partnership opportunities Coordinate sponsorships, co-marketing efforts, and community engagement Develop and manage referral relationships that contribute directly to agency growth and personal commission opportunity Create and publish content across LinkedIn, Instagram, Facebook, YouTube, and TikTok Develop short-form video, educational content, and brand-aligned posts Manage and execute a structured monthly content calendar Align content with local events, seasonal topics, and referral partner visibility Manage and grow The Premium Perspective podcast Handle guest outreach, scheduling, and recording coordination Oversee content production and distribution across all platforms Support YouTube strategy including scripting, SEO, and content repurposing Build and manage email, SMS, and referral campaigns Coordinate campaign execution with internal and external partners Monitor performance and optimize based on data Plan and execute client and partner events Coordinate sponsorships and local involvement Capture and repurpose content from events Track referrals, campaigns, and marketing ROI Maintain organized records of activity and results Identify high-performing channels and partnerships Skills Comfortable working across Monday.com (project and campaign management) Proficient in Canva (required) and video tools (CapCut, Adobe, or similar) Experience with CRM and marketing automation platforms Familiarity with Microsoft 365 (Outlook, Teams, Docs) Ability to use AI tools such as ChatGPT or Claude for content development Knowledge of all major social media platforms Polished, professional, and confident in communication Creative but highly organized Comfortable both in-person and behind a screen Systems-oriented and execution-driven Able to take ownership and follow through Must work in-office at least 3 days per week Must live within reasonable commuting distance of Austin Must have reliable internet with minimum 50 Mbps speed (verified via speed test) Marketing, content creation, or brand management experience Experience working with realtors, mortgage lenders, title companies, or other relationship-driven industries Insurance or financial services experience Video/content creation background Marketing or Communications background Benefits Core Value Star Awards Group Health Benefits UnitedHealthcare – Major Medical with employer contribution Unum Dental with employer contribution Voluntary options: Vision, Short-Term and Long-Term Disability, Supplemental Life Employer-paid Basic Life ($25,000 benefit) 401(k) with Roth Option Paid Time Off 15 PTO days per year (prorated if start date is after January 1) 8 paid holidays Additional paid time off between Christmas and New Year’s Work from Home Flexible Schedule Health Insurance Dental Insurance Vision Insurance Life Insurance Disability Insurance Hands on Training Mon-Fri Schedule Career Growth Opportunities Company Overview Heaton Bennett Insurance offers auto, home, commercial, group health, and life insurance products. It was founded in 2004, and is headquartered in Austin, Texas, USA, with a workforce of 11-50 employees. Its website is