Marketing Analytics Specialist

Job Description: • Build and maintain dashboards for campaign, channel, and ROI performance. • Deliver reporting that is timely, accurate, and actionable for both operational and executive use. • Validate marketing data for accuracy, eliminating duplicates and errors. • Partner with Marketing Ops to ensure attribution integrity and consistent tracking. • Deliver campaign performance readouts in clear, digestible formats. • Translate data into insights and stories that influence leadership decisions and drive enterprise-level optimization. • Partner with channel managers to design experiments and define success metrics. • Analyze and report on validated tests, highlighting learnings and implications for future campaigns. Requirements: • 3–5 years in marketing analytics, business intelligence, or performance reporting. • Proven experience building dashboards and campaign reporting frameworks. • Strong data validation and QA skills, with a focus on accuracy. • Ability to synthesize complex data into clear insights and recommendations. • Familiarity with attribution modeling and test/learn frameworks. • Collaborative mindset, with experience working across Ops, Paid Media, and Demand Gen teams. • Excellent communication skills. Benefits: • By choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. • We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. • Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan. Apply tot his job