Marketing Analyst – Client Loyalty and Retention
About the position Marketing Analyst – Client Loyalty and Retention As a Marketing Analyst – Client Loyalty and Retention reporting to the Manager - Marketing , you'll play a critical role in strengthening relationships with Nasdaq's global client base of over 3,800 financial institutions across 70+ countries! You'll design and execute engagement strategies that drive retention and growth for our Global Connectivity Services within the Financial Technology Product Portfolio. You'll thrive in this position if you're strategic, detail-oriented, and collaborative, have a global mindset, and bring a passion for creating meaningful client experiences in a fast-paced, high-impact environment! Responsibilities • Develop and implement a comprehensive client engagement framework using newsletters, webinars, events, and multi-channel communications to drive retention and growth. • Plan and manage webinars and events from concept to completion, including strategic agenda development, audience targeting, and live execution using Zoom Webinar. • Manage and segment client data to support targeted engagement initiatives and ongoing retention programs. • Report on campaign performance and influence on sales pipeline , analyzing how marketing initiatives drive client engagement and business outcomes. • Lead co-marketing initiatives with clients to strengthen partnerships and expand Nasdaq's brand presence globally. • Partner with sales, product, and marketing teams across time zones to align engagement strategies with business priorities and ensure seamless execution. Requirements • Bachelor's degree in Marketing , Communications, Business, or related field, or equivalent practical experience. • 2-3 years of experience managing webinars, events, and multi-channel marketing communications. • Strong ability to develop strategic engagement frameworks and create compelling content that resonates with diverse audiences. • Strong organizational and time‑management skills, with the ability to manage multiple initiatives in a fast‑paced, dynamic environment. • Clear communicator with experience in collaborative, matrixed environments and working across time zones. • Proficiency in marketing tools and platforms such as Salesforce, Marketo, Knak, and Zoom Webinar. Nice-to-haves • Experience in financial services, fintech, or technology sectors. • Familiarity with client segmentation, pipeline reporting, and marketing analytics. Benefits • 401(k) program with 6% employer match • Employee Stock Purchase Program with 15% discount • Student loan repayment program up to $10k • Company paid life and disability plans • Generous paid time off • Comprehensive medical, dental and vision coverage • Health spending account with employer contribution • Paid flex days to support mental wellbeing • Gym membership discounts • Hybrid home/office schedule (for most positions) • Paid parental leave • Fertility benefits • Paid bereavement leave • Company gift matching program • Employee resource groups • Paid volunteer days • Education Assistance Program • Robust job skills training and Professional development opportunities