Marketing Analyst

We're hiring a Marketing Analyst to support paid media operations, trafficking/QA, and meaningful SEO support, including monitoring search visibility and coordinating fixes and content inputs that improve local discovery. This role is fully remote (East Coast hours) and is designed for someone who is organized, detail-oriented, and comfortable operating across platforms.
Key Responsibilities
Media operations, trafficking & QA

Support campaign setup and trafficking: UTMs, naming conventions, creative flighting, landing page QA, launch verification, and tracking hygiene
Maintain platform and reporting hygiene (tagging, conversion checks, broken link detection) and escalate issues quickly with clear documentation
Coordinate cross-functional timelines and communication for launches and updates

Performance monitoring & reporting

Pull and compile weekly performance reporting and surface key changes, drivers, and recommended next actions
Support pacing, budget tracking, and basic forecasting inputs for stakeholders

SEO support

Monitor rank tracking and organic visibility dashboards, flagging material changes in priority markets, locations, and service lines
Coordinate technical SEO fixes with web/dev (e.g., redirects, indexing issues, Core Web Vitals inputs, schema/local markup coordination, broken templates, crawl anomalies), tracking through to completion
Track AI search visibility and citation appearances (e.g., presence in AI-driven discovery surfaces, brand/service citations, and changes in click behavior), and document learnings for the team
Partner with SEO leadership to maintain a unified search approach across paid, local (GBP), and organic surfaces

Tools & platforms

Paid media: Google Ads (required), Microsoft Ads
Search and local: Google Business Profile (GBP); local listings tooling (e.g., Yext/Uberall or equivalent)
Core systems: BrightEdge, Birdeye
Analytics & BI: GA4 (or equivalent), Looker Studio/Tableau (or equivalent), Excel/Google Sheets; SQL is a plus
Tagging & measurement: Google Tag Manager (or equivalent), UTM governance; call tracking/recording (e.g., CallRail or equivalent)

Qualifications

2--5+ years supporting paid media ops/trafficking, marketing operations, or marketing support
Working familiarity with ad platforms and tracking workflows
Strong organization, attention to detail, and ability to coordinate across teams
Practical SEO familiarity: rank/visibility monitoring, on-page basics, and comfort coordinating technical fixes and content inputs
Strong written communication and documentation habits



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