Marketing & Advertising Coordinator

Too Lost is a music and technology company providing SaaS solutions for independent music rights holders. The Marketing & Advertising Coordinator will be responsible for planning, executing, and optimizing digital advertising campaigns to drive platform growth, brand identity, and user acquisition.ResponsibilitiesMonitor campaign delivery, pacing, and spend to ensure alignment with assigned budgetsReport daily, weekly, and monthly on performance data across Google Ads, Meta, LinkedIn, and other paid platforms to track user sign-ups and platform retentionMaintain a standardized reporting dashboard tracking impressions, clicks, CTR, CPC, and CPAVerify data accuracy to ensure we are effectively reaching our core various audiencesPrepare summaries and insights for internal performance reviews and strategy discussionsConduct regular health checks to ensure campaigns are active, optimized, and performing against key goalsProvide actionable recommendations to improve efficiency, engagement, and ROI across campaignsExecute A/B testing on ad copy, creatives, and targeting parameters that highlight our technology features and distribution toolsCollaborate with the Marketing Manager to analyze keyword trends and inform content and audience strategiesTroubleshoot delivery issues, performance drops, or other platform-related challengesWork with the Marketing Manager on event planning and quantifying eventsSupport the Marketing Manager in reviewing and editing press releases regarding company milestones and product updatesAssist in preparing promotional content or ad copy to support product launchesSkills1+ years of experience in digital marketing or advertising analytics, preferably in music, entertainment, or tech with a more strategic approach to adsProficiency in Google Ads, Meta Ads Manager, and related analytics tools; certifications are a plusStrong organizational skills with attention to detailExcellent written and verbal communication abilitiesComfortable working independently and collaboratively within a small, fast-moving teamAnalytical thinker with strong problem-solving skills and an eagerness to learnBenefitsCompetitive salary and benefitsCompany OverviewToo Lost is a music technology and services company that provides music distribution and rights management services. It was founded in 2019, and is headquartered in New York, New York, USA, with a workforce of 11-50 employees. Its website is https://www.toolost.com.



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