Market Research Manager, Brand Health Tracking

Ipsos is one of the world’s largest research companies, and they are seeking a Market Research Manager for their Brand Health Tracking Service Line. The role involves ensuring project timelines are met, managing daily tasks, and providing brand affinity data to clients to help them understand their market position.ResponsibilitiesEnsures projects meet timeline targets and monitors projects ongoing progressIdentifies project problems and possible solutions. Proceeds with implementation of simpler onesManages daily tasks & projects according to department prioritiesPerforms standardized check points for each study for example, checks on-line/CATI links ensuring that programmed questionnaires are getting at the right issues and continuous logic and flow of study as client changes are made over timeRaises issues to manager as appropriateCheck data quality for accuracyIdentifies own goals and drives personal development through the performance management processSolve day to day problems and has good common sense to seek out assistance on solutions to more complex problemsSeeks constructive feedback openly as part of learningShares constructive feedback with peers as appropriateShares praise and recognition and appreciation to those who support themAsks perceptive and probing questions to uncover new learnings and explore needsLearns about other Ipsos products and servicesLearns about other Ipsos BUsParticipates in industry events as appropriateProficient in Word, Power Point, Excel – chart design, finding ways to be more efficient, etc. (SPSS or SAS an asset)Proactively reaches out to team to offer help, foreseeing or anticipating project challengesDelegates appropriately to colleagues in other divisions that support their projectsAssists in the training of junior team members, report pulling, data checking, Next Work Bench, etcCan resolve many conflicts with a high degree of skillCoordinate with suppliers for project set-up and day-to-day operationsParticipates in discussions and shares opinions in areas of confidence and growing expertiseEncourages others to share their opinionsMonitors and facilitates IIS/ Direct activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their controlParticipates in corporate activities, may volunteer for staff committeesServes as resource to client to assist in resolving routine questions or to ensure that issues are fieldedResponds to client needs consistently and in a timely fashionCosts projects in iQuote, Job Book, Next Work BenchMay design questionnaires for proofing by senior project leadMonitors and facilitates internal and external operations activities to ensure that all deliverables are running according to project plan and takes action to avoid/resolve problems and/or seeks management assistance if issues are beyond their controlAssists in ordering and monitoring sampleProvides first-level analysis and writes report for review, includes insights of reported dataProvides data summaries for comprehensive reports (e.g. organizes data into logic flow and provides key bullet points on what data charts are illustrating)Serves as resource to client to resolve routine questions and ensures that issues are fieldedPrepares first draft of report, incorporating statistical testing. Designs layout and contentExposure advanced analytics, including driver analysis (regression, correlation, Shapley values) and segmentationAssists in drafting straightforward proposals and provides input into more complex onesMay attend pitches with senior team members; Participates in pitches with senior team membersParticipates in BU functions and other corporate activities; Participates in BU functions and other corporate activitiesSkillsBA minimum; graduate of recognized Market Research program an asset1.5 years Relevant Work ExperienceExperience with quantitative research methodsExposure to Qualitative research methodologiesProject Management ExperienceExperience in supplier side of marketing research (an asset)Experience with questionnaire design techniquesExperience identifying and writing up analytical findingsStrong analytical skillsStrong numeric and problem-solving orientationStrong detail orientationStrong client service orientationBenefitsGenerous PTOHealthcare plansWellness benefitsFlexible workplace policyCompany OverviewIn our world of rapid change, the need for reliable information to make confident decisions has never been greater. It was founded in 1979, and is headquartered in Toronto, Ontario, CA, with a workforce of 10001+ employees. Its website is https://www.ipsos.com/en-ca.



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