Market Growth Specialist

Anders CPA Advisors is one of the fastest-growing accounting firms in the country, seeking a Market Growth Specialist who is motivated to learn and deliver outstanding results. This role supports strategic growth initiatives by executing multi-channel marketing campaigns, managing CRM data, and coordinating event logistics to enhance the firm's mission of helping clients achieve their highest potential. Responsibilities Execute multi-channel campaigns (email, digital, events, webinars) based on defined industry strategy Build and manage campaigns in HubSpot including workflows, emails, and landing pages in coordination with Marketing Automation Specialist Coordinate timelines and ensure on-time delivery Coordinate development of industry-specific marketing materials with internal teams Ensure assets align with messaging and positioning Manage updates and revisions Organize and maintain industry content library (case studies, insights, proof points) Build and manage target lists and segmentation within CRM/HubSpot Maintain data accuracy and campaign readiness Update records within the CRM Analyze ZoomInfo and CRM data to identify priority accounts and buying signals IBIS world list pulls Support development of target account lists (ABM-style) by industry Coordinate logistics, invitations, and follow-up for events and webinars with Marketing Manager Track attendance and support post-event execution Execute lead routing, tagging, and tracking Support campaign QA and system workflows Act as CRM liaison with IT department as needed Pull and compile campaign performance data Maintain dashboards and reporting templates Track timelines and manage tasks across teams Support development and maintenance of industry messaging and positioning in partnership with Business Development Associate Build foundational knowledge across the four focus industries including key trends, buyers, and priority targets Conduct targeted research using ZoomInfo and other tools to identify high-value accounts and contacts Maintain and update industry target lists and segmentation criteria Track competitor activity within key industries (campaigns, messaging, positioning) Skills 1-3 years B2B marketing experience HubSpot or CRM and marketing automation experience Proven ability to execute campaigns end-to-end Strong project management and organizational skills Familiarity with data tools such as ZoomInfo, LinkedIn Sales Navigator, or similar Ability to analyze basic marketing metrics (email performance, engagement, campaign results) Comfortable working in a fast-paced, evolving environment Exposure to industry-focused marketing or verticalized campaigns is a plus Benefits Professional development opportunities Benefits that directly impact mental, physical and financial wellness Work Flex program which gives you the opportunity to work at our Chesterfield office, our Downtown St. Louis office, remotely, adopt a hybrid approach or even switch between these options as you prefer Company Overview A dedicated team of CPAs and industry-focused advisors. Always On. It was founded in 1965, and is headquartered in St Louis, Missouri, USA, with a workforce of 201-500 employees. Its website is