Managing Director (Client Lead), GTM & Commercial Strategy
Location: Remote (US or Canada)
Type: US-based candidates - Full-Time; Canada-based candidates - Independent Contractor
About Human Agency
We're scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.
We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don't insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.
Our clients' missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.
Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.
We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it, and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.
And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.
The Opportunity
We are seeking an exceptional B2B GTM Client Lead to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients.
This is a revenue-driving operator role for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs.
You will sit within our Commercial Strategy team and work across:
• Client-facing B2B marketing & growth initiatives
• Go-to-market strategy and execution
• Performance marketing systems
• Sales enablement and revenue operations
• CEO-level strategic initiatives
Our marketing and growth clients are quickly scaling. We need additional full-stack B2B performance marketers who can step into complex environments quickly and drive measurable impact.
Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.
What You'll Own
Go-To-Market & Revenue Execution (Client-Facing)
• Lead B2B GTM strategy development and execution for client organizations
• Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
• Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
• Develop channel strategy across paid, organic, partnerships, outbound, and content
• Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
• Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
• Turn strategy into execution plans with timelines, owners, and clear ROI targets
You should be able to both design the strategy and get into the platforms.
Growth Systems & Sales Enablement (Internal)
• Drive Human Agency’s own GTM initiatives and revenue acceleration projects
• Improve sales pipeline operations, CRM rigor, and forecasting discipline
• Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
• Create case studies, proof narratives, and growth assets that support business development
• Identify and productize high-demand marketing service offerings
CEO Partnership & Strategic Execution
• Partner with the CEO to translate strategic priorities into executable plans
• Own special projects tied to revenue growth, partnerships, or new service lines
• Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
• Maintain visibility across revenue-driving initiatives and proactively identify risks
• Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
Systems, Infrastructure & Organizational Scaling
• Build scalable marketing and operational systems that reduce friction as we grow
• Improve intake → prioritization → execution → QA
Type: US-based candidates - Full-Time; Canada-based candidates - Independent Contractor
About Human Agency
We're scaling rapidly and have a growing pipeline of opportunities that demand exceptional talent across disciplines. Our mission is to bring on individuals, from creative producers to technical experts to entrepreneurial leaders, who can help us realize this next chapter of growth.
We are a company of doers. Leaders roll up their sleeves, teams work flat, and everyone contributes to what ships. Titles don't insulate us from feedback or basics. We invite critique, learn quickly, and keep raising the bar. The best ideas win here, no matter where they come from, because clients trust us to deliver the strongest outcomes every time.
Our clients' missions, products, and bottom lines are sacred. We immerse ourselves in their world, becoming stewards of their goals and partners in solving big problems. Every product, strategy, or asset we create must be both beautiful and functional; practical, usable, and designed for real-world impact.
Humans are our most valuable resource, and we only grow by hiring people who push us forward. Across strategy, engineering, design, data, and operations, we seek out teammates who raise the bar and make us better. Always hire up, never down.
We partner with organizations of all sizes to explore, design, and implement AI strategies that are secure, scalable, and human-centered. We believe AI should amplify human potential, not replace it, and we build with that conviction in every engagement. From advisory and tooling to implementation and education, we meet clients where they are and help them integrate AI in ways that align with their mission and values. Our goal is to empower teams to work smarter, move faster, and unlock new possibilities through thoughtful, responsible innovation.
And through it all, we lead with purpose, love, and adventure. We do meaningful work with people we care about, and we make the ride an adventure worth taking. Because at Human Agency, who we are and how we work are one and the same.
The Opportunity
We are seeking an exceptional B2B GTM Client Lead to serve as a force multiplier to our CEO, Caroline Hoogland, while leading and executing high-impact marketing and GTM initiatives for both Human Agency and our clients.
This is a revenue-driving operator role for someone who is as comfortable creating content and scaling paid acquisition as they are preparing executive strategy briefs.
You will sit within our Commercial Strategy team and work across:
• Client-facing B2B marketing & growth initiatives
• Go-to-market strategy and execution
• Performance marketing systems
• Sales enablement and revenue operations
• CEO-level strategic initiatives
Our marketing and growth clients are quickly scaling. We need additional full-stack B2B performance marketers who can step into complex environments quickly and drive measurable impact.
Over the next 12–18 months, this role will flex between internal leadership and embedded client execution depending on where leverage is highest.
What You'll Own
Go-To-Market & Revenue Execution (Client-Facing)
• Lead B2B GTM strategy development and execution for client organizations
• Build and optimize performance marketing systems (paid acquisition, lifecycle, demand gen, conversion funnels)
• Design positioning, messaging, and launch strategies for new products or AI-enabled offerings
• Develop channel strategy across paid, organic, partnerships, outbound, and content
• Build measurement infrastructure (CAC, LTV, funnel metrics, attribution models)
• Partner with client CEOs and founders on growth strategy, fundraising narratives, and revenue planning
• Turn strategy into execution plans with timelines, owners, and clear ROI targets
You should be able to both design the strategy and get into the platforms.
Growth Systems & Sales Enablement (Internal)
• Drive Human Agency’s own GTM initiatives and revenue acceleration projects
• Improve sales pipeline operations, CRM rigor, and forecasting discipline
• Build repeatable frameworks for how we scope, sell, and deliver marketing engagements
• Create case studies, proof narratives, and growth assets that support business development
• Identify and productize high-demand marketing service offerings
CEO Partnership & Strategic Execution
• Partner with the CEO to translate strategic priorities into executable plans
• Own special projects tied to revenue growth, partnerships, or new service lines
• Prepare high-quality executive materials (strategy briefs, board decks, decision memos)
• Maintain visibility across revenue-driving initiatives and proactively identify risks
• Pressure-test ideas and ensure GTM initiatives align with capacity and resourcing
Systems, Infrastructure & Organizational Scaling
• Build scalable marketing and operational systems that reduce friction as we grow
• Improve intake → prioritization → execution → QA