Manager/Senior Manager, Digital Marketing
About the position
We are seeking a strategist to lead Omnichannel & Media efforts for the development of late-stage commercial assets. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels for each product launch. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.
Responsibilities
• Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strategy, clinical milestones, and commercial readiness timelines.
• Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
• Establish launch measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous improvement post-launch.
• Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
• Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.
Requirements
• 6+ years of relevant experience with a strong focus on paid media channels in the biotech or pharmaceutical sectors
• Successful product launch or major indication expansion experience is required, preferably in rare disease space
• Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities
• Proven self-starter with the ability to define objectives and pivot when priorities change
Benefits
• Market-leading compensation
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Pre-tax commuter benefits (transit and parking)
• Referral bonus for hired candidates
• Subsidized lunch and parking on in-office days
• 100% employer-paid medical, dental, and vision premiums for you and your dependents
• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
• Fertility & family-forming benefits
• Expanded mental health support (therapy and coaching resources)
• Hybrid work model with flexibility
• Flexible, “take-what-you-need” paid time off and company-paid holidays
• Comprehensive paid medical and parental leave to care for yourself and your family
• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities
Apply tot his job
Apply To this Job
We are seeking a strategist to lead Omnichannel & Media efforts for the development of late-stage commercial assets. Reporting to the Associate Director, Digital Marketing, this person will translate brand strategy into an integrated, field-aligned media plan and ensure seamless execution across HCP and patient audiences. The role is ideal for someone who thrives at the intersection of science, strategy, and storytelling, and has experience in customer research, channel planning, product launches, media investment and on-the-ground media execution. You will be responsible for the evolution of content and channels for each product launch. You’ll partner closely with existing media, creative, social, analytics and technology SMEs, as well as cross-functional teams including brand marketing, medical affairs, and corporate communications.
Responsibilities
• Lead omnichannel launch readiness by building and managing the integrated digital launch plan, aligning channel tactics to brand strategy, clinical milestones, and commercial readiness timelines.
• Develop and execute digital and media strategies across channels, including websites, email, SEO, organic social platforms and all paid media channels.
• Establish launch measurement framework in partnership with analytics, defining KPIs, tagging plans, dashboards, and optimization processes to drive continuous improvement post-launch.
• Lead agency and vendor management across media, web development, CRM operations, and creative partners, ensuring clear scopes of work, disciplined workflows, budget stewardship, and high-quality output.
• Ensure all digital touchpoints reflect scientific accuracy, brand integrity, privacy policies and are optimized for target audiences.
• Advise brand marketing leads on translating complex scientific and clinical content into engaging and accessible digital formats.
• Build scalable omnichannel processes, templates, and best practices that can serve as a repeatable model for future BridgeBio product launches.
Requirements
• 6+ years of relevant experience with a strong focus on paid media channels in the biotech or pharmaceutical sectors
• Successful product launch or major indication expansion experience is required, preferably in rare disease space
• Experience managing content and channel strategy, website optimization and SEO programs in regulated environments.
• Familiarity with common pharma/biotech stacks and workflows (e.g., CRM, marketing automation, CMS, Veeva ecosystem), and can partner effectively with analytics/ops teams
• Familiarity with MLR process, healthcare compliance, privacy (e.g., HIPAA), and digital accessibility best practices.
• Strong project management and cross-functional stakeholder collaboration capabilities
• Proven self-starter with the ability to define objectives and pivot when priorities change
Benefits
• Market-leading compensation
• 401(k) with employer match
• Employee Stock Purchase Program (ESPP)
• Pre-tax commuter benefits (transit and parking)
• Referral bonus for hired candidates
• Subsidized lunch and parking on in-office days
• 100% employer-paid medical, dental, and vision premiums for you and your dependents
• Health Savings Account (HSA) with annual employer contributions, plus Flexible Spending Accounts (FSA)
• Fertility & family-forming benefits
• Expanded mental health support (therapy and coaching resources)
• Hybrid work model with flexibility
• Flexible, “take-what-you-need” paid time off and company-paid holidays
• Comprehensive paid medical and parental leave to care for yourself and your family
• People are part of our growth and success story - from discovery to active drug trials and FDA pipelines, there are endless opportunities for skill development and internal mobility
• We provide career pathing through regular feedback, continuous education and professional development programs via LinkedIn Learning, LifeLabs, & BetterUp Coaching
• We celebrate strong performance with financial rewards, peer-to-peer recognition, and growth opportunities
Apply tot his job
Apply To this Job