Manager, Performance Marketing

Hi, we’re Gravie. Our mission is to create health benefits that actually benefit small and midsize businesses and their employees. Our innovative benefit solutions and services are developed and delivered by a diverse group of unique people. We encourage you to be your authentic self - we like you that way. ​​A Little More About The role: Gravie is looking for a Manager, Performance Marketing to build and lead a new performance marketing function. Reporting to the VP, Marketing, this role will help build the strategy, infrastructure and execution engine that drives measurable growth across digital and demand-generation channels. This role is ideal for someone who enjoys building from the ground up. You will define the strategy, implement the tools and processes needed to scale, and develop programs that connect awareness to pipeline. Over time, this leader will build and scale a performance marketing team to support Gravie’s continued growth. The scope spans the full modern performance stack, including SEO/AEO, paid and organic digital channels, webinars, events and conversion optimization. You will: • In partnership with the VP, Marketing establish the strategy, roadmap and operating model for performance marketing • Define success metrics and measurement frameworks tied to pipeline and revenue; develop dashboard and reporting that connect marketing activities to business outcomes • Design and implement the foundational processes, tools and reporting needed to scale the function • Own and optimize performance across channels such as SEO, AEO, paid search, paid social and emerging discovery platforms; develop experimentation frameworks to continuously test and improve performance • Build programs that convert awareness into qualified interest and sales opportunities, including webinars, events and other demand-generation campaigns • Develop high-performing assets and campaigns while building repeatable frameworks, templates and toolkits that enable programs to scale without reinventing work each time • Use data to identify growth opportunities and remove friction across the buyer journey • Establish best practices, processes, and collaboration models across marketing and sales • Manage agency or external partner relationships as needed You bring: • 5–8+ years of experience in performance marketing, demand generation or growth marketing • Experience building or scaling performance marketing programs from early stages • Strong knowledge of SEO and emerging AEO/AI search behaviors • Experience running webinars, digital events or demand-generation campaigns • Expertise in analytics and conversion optimization • Comfort working cross-functionally with product, sales and marketing teams • Experience in healthcare, benefits or HR tech strongly preferred • Familiarity with modern marketing tools such as marketing automation platforms, analytics tools, and experimentation platforms • Experience managing agencies or external partners Extra credit: ● Previous experience at a high growth company. Gravie: In order to create a more equitable and sustainable future for employer-sponsored health insurance, we need talented people doing amazing work. In exchange, we offer a great overall employee experience with opportunities for career growth, meaningful mission-driven work, and an above average total rewards package. The salary range for this position is $98,250 - $144,100 annually. Numerous factors including, but not limited to, education, skills, work experience, certifications, etc. will be considered when determining compensation. Our unique benefits program is the gravy, i.e., the special sauce that sets our compensation package apart. In addition to standard health and wellness benefits, Gravie’s package includes alternative medicine coverage, generous PTO, up to 16 weeks paid parental leave, paid holidays, a 401k program, transportation perks, education reimbursement, and paid paw-ternity leave. A Little More About Us: • We know healthcare. Our company was founded and is still led by industry veterans who have started and grown several market-leading companies in the space. • We have raised money from top tier investors who share the same long-term vision as we do of building an industry defining company that will endure over the long run. We are well capitalized. • Our clients love us. Customer satisfaction rates among employees using Gravie health plans consistently rank above 80% – nearly 40 points above the industry average. • Our culture is unique. We tend to be non-hierarchical, merit-driven, opinionated but kind people who thrive working in a high-performance, fast-paced environment. People at Gravie care deeply about making a positive impact in the lives of the people we serve. We may not be the right place for everybody, but if you get energized by doing work every day that focuses on putting consumers at the front of the line, we could be a great place for you. It takes unique people and diverse perspectives to deliver our results. We encourage you to be your authentic self – we like you that way.