Manager, Marketing Software Solutions
Job Description:
• Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements.
• Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners.
• Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy.
• Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events.
• Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption.
• Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment.
• Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up.
• Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact.
• Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP.
• Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance.
• Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools.
• Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity.
• Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes.
• Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness.
Requirements:
• Bachelor’s degree in marketing, communications, business, or related field required.
• 5+ years of B2B marketing experience, including experience in software or technology marketing.
• Experience in digital marketing, growth marketing, lead management, and performance marketing strategy and execution.
• Strong analytical skills with experience in campaign measurement, reporting, and optimization.
• Experience with CRM and marketing automation platforms, preferably Salesforce.
• Demonstrated success introducing new solutions or offerings to existing markets.
• Experience with reseller, partner, or channel marketing is highly desired.
• Strong communication, collaboration, and project management skills.
• Self-starter with the ability to navigate ambiguity and drive execution with minimal direction.
• Entrepreneurial mindset with the ability to balance process, governance, and agility.
Benefits:
• Health, Dental and Vision Benefits
• Accident, Critical Illness, Hospital Indemnity
• FSA & HSA
• Employee Stock Ownership Plan (ESOP)
• Disability Benefits
• 401(k) Retirement Plan
• Life Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Volunteer Time
• Personal Leave time and more!
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• Leads the development of the go to market strategy and branding for the software solutions channel, including positioning, value propositions, and launch plans for new offerings and enhancements.
• Drives demand creation and partner/channel marketing, developing and executing joint marketing plans, campaigns, and co marketing activities with internal teams and external partners.
• Maps the customer buying process and define target buyer audiences, creating or refining buyer personas and identifying industry specific needs that inform messaging and campaign strategy.
• Develops differentiated messaging and content, collaborating with content, design, and digital teams to create campaign assets across email, social, web, paid media, and events.
• Enables the sales organization with pitch decks, messaging guides, value propositions, and region specific sales content and tools that support buyer engagement and offering adoption.
• Creates and executes go to market launch plans, partnering with Product Management and Sales to coordinate messaging, content, enablement, and target account alignment.
• Plans and manages integrated marketing campaigns across channels including email, paid social/display, webinars, and content promotion, ensuring smooth end to end execution from asset creation to post campaign follow up.
• Owns demand program strategy and execution, including acquisition, nurture, and acceleration programs that support pipeline creation and revenue impact.
• Builds and manages marketing automation workflows, including emails, landing pages, forms, segmentation criteria, and nurture programs within the MAP.
• Partners with Sales and Lead Development teams to ensure timely follow up on nurtured leads and alignment on demand program performance.
• Monitors and optimizes campaign performance, tracking MQLs, SALs, influenced pipeline, and other key metrics across Salesforce, Google Analytics, and marketing tools.
• Generates performance reports and actionable insights, recommending optimizations to improve engagement, conversion, and pipeline velocity.
• Develops and maintains a lead to revenue model in partnership with Sales and business leaders, ensuring alignment between marketing activities and revenue outcomes.
• Applies SEO best practices and analytics to optimize content, improve discoverability, and enhance campaign effectiveness.
Requirements:
• Bachelor’s degree in marketing, communications, business, or related field required.
• 5+ years of B2B marketing experience, including experience in software or technology marketing.
• Experience in digital marketing, growth marketing, lead management, and performance marketing strategy and execution.
• Strong analytical skills with experience in campaign measurement, reporting, and optimization.
• Experience with CRM and marketing automation platforms, preferably Salesforce.
• Demonstrated success introducing new solutions or offerings to existing markets.
• Experience with reseller, partner, or channel marketing is highly desired.
• Strong communication, collaboration, and project management skills.
• Self-starter with the ability to navigate ambiguity and drive execution with minimal direction.
• Entrepreneurial mindset with the ability to balance process, governance, and agility.
Benefits:
• Health, Dental and Vision Benefits
• Accident, Critical Illness, Hospital Indemnity
• FSA & HSA
• Employee Stock Ownership Plan (ESOP)
• Disability Benefits
• 401(k) Retirement Plan
• Life Insurance
• Employee Assistance Program
• Paid Holidays
• Paid Volunteer Time
• Personal Leave time and more!
Apply tot his job
Apply To this Job