Manager, Marketing Analytics

Are you a data-driven marketer with a passion for driving business growth? Do you have a keen eye for identifying insights and trends in data and translating them into actionable strategies? If so, H&R Block is looking for a Manager of Marketing Analytics to join our dynamic and innovative team. In this role, you will play a pivotal role in driving our marketing efforts and optimizing our campaigns through data analysis and insights. Join us in shaping the future of our marketing initiatives while utilizing your skills in analytics, project management, and strategic thinking. If you have a strong background in marketing analytics and a desire to make a meaningful impact, we want to hear from you! Utilize data analysis techniques to identify insights and trends in marketing data. Translate data insights into actionable strategies to drive business growth. Lead the development and execution of data-driven marketing campaigns. Collaborate with cross-functional teams to ensure alignment and integration of marketing analytics strategies. Develop and maintain comprehensive dashboards and reports to track campaign performance and inform decision making. Conduct in-depth analysis of customer behavior, segmentation, and targeting to optimize marketing efforts. Provide strategic recommendations based on data insights to improve overall marketing performance. Monitor and analyze industry trends and competitor strategies to inform marketing strategy. Utilize project management skills to effectively plan, execute, and monitor marketing analytics projects. Develop and maintain strong partnerships with internal stakeholders to understand business needs and drive business growth through data-driven marketing initiatives. Stay up-to-date with emerging technologies and best practices in marketing analytics and make recommendations for their implementation. Train and mentor team members on data analysis techniques and best practices. Continuously improve and refine marketing analytics processes and methodologies. Communicate complex data insights and strategies in a clear and concise manner to non-technical stakeholders. Represent the marketing analytics function in cross-functional meetings and provide insights and recommendations to drive business growth. H&R Block is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based upon race, religion, color, national origin, sex, sexual orientation, gender identity, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. Apply tot his job