Manager, Integrated Marketing
Description:
• Own and evolve the end-to-end GTM strategy for Dasher insurance offerings (occupational accident, auto, liability, etc.), from positioning to launch and retention.
• Partner with Product, Legal, Risk, and Compliance to translate complex requirements into simple, clear, actionable communications.
• Build segmented lifecycle campaigns that educate, activate, and support Dashers—especially in moments that matter (e.g., onboarding, incidents, renewals).
• Analyze performance, measure adoption and comprehension, and iterate quickly to improve outcomes.
• Serve as the internal expert and advocate for insurance within marketing—ensuring it connects to broader trust, safety, and value prop narratives with various insurance providers
• Collaborate cross-functionally to identify regulatory opportunities and risks, supporting proactive planning and response.
Requirements:
• Has 6+ years of experience in product marketing, insurance, fintech, or regulated industries—ideally with exposure to compliance-heavy or gig economy products.
• Can distill complexity and ambiguity into clear strategies and user-facing communications.
• Is a sharp systems thinker—able to connect messaging to downstream metrics, from comprehension to NPS to claims behavior.
• Brings strong cross-functional leadership and a track record of influencing without authority.
• Thrives in fast-paced environments and is biased toward action.
• Strong at creating in the white space and influencing product teams
• A data-driven mindset and you have some experience working on marketing experimentation
• Ability to flex seamlessly between strategy and execution working internally across a variety of teams
• Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns
• A builder’s mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing
• Bonus: experience marketing to 1099 audiences or with safety/compliance-oriented products.
• Bonus: MBA preferred
Benefits:
• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program
Apply Now
Apply Now
• Own and evolve the end-to-end GTM strategy for Dasher insurance offerings (occupational accident, auto, liability, etc.), from positioning to launch and retention.
• Partner with Product, Legal, Risk, and Compliance to translate complex requirements into simple, clear, actionable communications.
• Build segmented lifecycle campaigns that educate, activate, and support Dashers—especially in moments that matter (e.g., onboarding, incidents, renewals).
• Analyze performance, measure adoption and comprehension, and iterate quickly to improve outcomes.
• Serve as the internal expert and advocate for insurance within marketing—ensuring it connects to broader trust, safety, and value prop narratives with various insurance providers
• Collaborate cross-functionally to identify regulatory opportunities and risks, supporting proactive planning and response.
Requirements:
• Has 6+ years of experience in product marketing, insurance, fintech, or regulated industries—ideally with exposure to compliance-heavy or gig economy products.
• Can distill complexity and ambiguity into clear strategies and user-facing communications.
• Is a sharp systems thinker—able to connect messaging to downstream metrics, from comprehension to NPS to claims behavior.
• Brings strong cross-functional leadership and a track record of influencing without authority.
• Thrives in fast-paced environments and is biased toward action.
• Strong at creating in the white space and influencing product teams
• A data-driven mindset and you have some experience working on marketing experimentation
• Ability to flex seamlessly between strategy and execution working internally across a variety of teams
• Strong project management and leadership skills, ideally in a customer facing role leading or assisting with digital marketing or sales campaigns
• A builder’s mentality, are passionate about technology products that impact millions, and think of yourself as an energizing, effective communicator eager to get into product marketing
• Bonus: experience marketing to 1099 audiences or with safety/compliance-oriented products.
• Bonus: MBA preferred
Benefits:
• 401(k) plan with employer matching
• 16 weeks of paid parental leave
• wellness benefits
• commuter benefits match
• paid time off and paid sick leave in compliance with applicable laws (e.g. Colorado Healthy Families and Workplaces Act)
• medical, dental, and vision benefits
• 11 paid holidays
• disability and basic life insurance
• family-forming assistance
• mental health program
Apply Now
Apply Now