Manager, Demand Generation
Who We Are:
CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.
Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.
Scope Summary
We’re looking for a pipeline operator: someone who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. You will own how campaigns are structured, launched, measured, and optimized — ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations.
This role is an individual contributor responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics and performance discipline.
Essential Duties and Responsibilities
Build and Run the Demand Generation Engine
Design and own end-to-end, revenue-driven campaign architecture across verticals
Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities
Drive Pipeline Creation and Funnel Performance
Own marketing-sourced pipeline targets and optimize performance against them
Improve lead flow and Sales alignment to maximize conversion
Activate Channels and Content
Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams
Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets
Own Measurement, Insights, and Optimization
Define measurement frameworks and track performance across campaigns and funnel stages
Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion
Leverage Tools and Data Infrastructure
Own campaign orchestration, tracking, and attribution systems to enable performance visibility
Utilize data to drive decisions and continuously enhance reporting and measurement capabilities
Leverage AI for Efficiency and Performance
Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization
Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices
Key Performance Metrics
% contribution of marketing to total pipeline
Conversion rates by channel
Pipeline generated by campaign
MQL volume and quality
% improvement in productivity via automation/AI
Skills and Qualifications
5+ years in demand generation, growth marketing, or B2B campaign management
Hands-on experience with campaign orchestration and analytics platforms
Proven track record of building and scaling pipeline-generating marketing campaigns
Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
Experience designing multi-channel campaigns tied to revenue outcomes
Strong analytical mindset with experience using data to optimize performance
Experience aligning closely with Sales on pipeline quality and handoff processes
Ability to operate both strategically (campaign design) and tactically (execution & optimization)
Experience working cross-functionally with vertical leads, content and ABM teams
Comfort owning targets, forecasting contribution, and defending performance
Education and/or Experience
Degree preferred but not required for the role
5+ years of direct experience in related field
Why Join Us:
We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.
Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:
Health, Dental, and Vision Insurance & FSA/HSA Plans
Performance bonus up to 10% of base salary
Unlimited PTO & 15 Paid Holidays
Flexible Schedules & Summer Hours
12 weeks of Paid Parental Leave
Sponsored Costco or Sam’s Membership
401K Retirement Plan with 6% company match
Spot Bonuses for going above & beyond
Tuition Reimbursement
Home Office Allowance
Wellness Reimbursement
Student Loan Repayment
Broadband Stipend
Expected compensation based on experience and qualifications – $84,000 - $100,000
CompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.
CompTIA Careers Page
CompTIA is a leading voice and advocate for the $5 trillion global information technology ecosystem; and the estimated 75 million industry and tech professionals who design, implement, manage, and safeguard the technology that powers the world’s economy.
Through education, training, certifications, philanthropy and market research, CompTIA promotes industry growth; the development of a highly skilled workforce and a commitment to creating an environment where innovation happens, and the opportunities and benefits made possible through technology are available to all.
Scope Summary
We’re looking for a pipeline operator: someone who thinks strategically about campaigns and the funnel, but executes with rigor and accountability. You will own how campaigns are structured, launched, measured, and optimized — ensuring that marketing consistently produces high-quality pipeline aligned to sales expectations.
This role is an individual contributor responsible for building the foundation of B2B demand generation excellence, including campaign architecture, funnel mechanics and performance discipline.
Essential Duties and Responsibilities
Build and Run the Demand Generation Engine
Design and own end-to-end, revenue-driven campaign architecture across verticals
Establish a repeatable system to plan, launch, and scale campaigns aligned to business priorities
Drive Pipeline Creation and Funnel Performance
Own marketing-sourced pipeline targets and optimize performance against them
Improve lead flow and Sales alignment to maximize conversion
Activate Channels and Content
Execute integrated campaigns across channels in partnership with vertical, content, and ABM teams
Ensure strong launch readiness with aligned messaging, targeting, sequencing, and assets
Own Measurement, Insights, and Optimization
Define measurement frameworks and track performance across campaigns and funnel stages
Deliver actionable insights and continuously optimize for pipeline volume, velocity, and conversion
Leverage Tools and Data Infrastructure
Own campaign orchestration, tracking, and attribution systems to enable performance visibility
Utilize data to drive decisions and continuously enhance reporting and measurement capabilities
Leverage AI for Efficiency and Performance
Apply AI to accelerate campaign planning, personalization, targeting, and performance optimization
Automate workflows and scale testing, execution, and insights using AI-enabled tools and best practices
Key Performance Metrics
% contribution of marketing to total pipeline
Conversion rates by channel
Pipeline generated by campaign
MQL volume and quality
% improvement in productivity via automation/AI
Skills and Qualifications
5+ years in demand generation, growth marketing, or B2B campaign management
Hands-on experience with campaign orchestration and analytics platforms
Proven track record of building and scaling pipeline-generating marketing campaigns
Deep understanding of B2B funnel mechanics (lead scoring, lifecycle, conversion optimization)
Experience designing multi-channel campaigns tied to revenue outcomes
Strong analytical mindset with experience using data to optimize performance
Experience aligning closely with Sales on pipeline quality and handoff processes
Ability to operate both strategically (campaign design) and tactically (execution & optimization)
Experience working cross-functionally with vertical leads, content and ABM teams
Comfort owning targets, forecasting contribution, and defending performance
Education and/or Experience
Degree preferred but not required for the role
5+ years of direct experience in related field
Why Join Us:
We're a team of driven, creative problem-solvers who are passionate about empowering people to realize their full potential. We foster a collaborative and inclusive culture where ideas are welcomed, growth is encouraged, and success is celebrated. We're not just looking for employees, we're looking for partners who share our vision and are eager to contribute to our purpose. If you're ready to unlock your potential and reach new heights, join us today.
Our team works hard and we recognize the importance of taking care of our own. We offer our employees a comprehensive suite of benefit offerings including:
Health, Dental, and Vision Insurance & FSA/HSA Plans
Performance bonus up to 10% of base salary
Unlimited PTO & 15 Paid Holidays
Flexible Schedules & Summer Hours
12 weeks of Paid Parental Leave
Sponsored Costco or Sam’s Membership
401K Retirement Plan with 6% company match
Spot Bonuses for going above & beyond
Tuition Reimbursement
Home Office Allowance
Wellness Reimbursement
Student Loan Repayment
Broadband Stipend
Expected compensation based on experience and qualifications – $84,000 - $100,000
CompTIA seeks excellence through diversity in its staff. We prohibit discrimination based on race, color, religion, sex, age, national origin, sexual orientation, gender identity or expression, disability, veteran status, or marital status.
CompTIA Careers Page