Manager, Campaigns & Content – CeraVe DMI
Title: Manager, Campaigns & Content - CeraVe DMI
Location: Hudson Yards, NY
Division: L’Oréal Dermatological Beauty
Reports to: Dir, Campaigns & Content - CeraVe DMI
Who We Are: For more than a century, L’Oréal has devote its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
The L'Oréal Dermatological Beauty division changes lives by creating the "beauty of health" with iconic brands like La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and skinbetter science. As the most prescribed brands by dermatologists and specialists, the division has experienced double-digit global growth for the past five years, fueled by over 7,500 employees worldwide.
About the Role: The Manager, Campaigns & Content — CeraVe DMI will lead the development and implementation of full paid media content strategies for CeraVe, collaborating with internal teams and agencies to drive 360 campaigns across all channels.
Key Responsibilities:
ACTIVATION STRATEGY:
• Trigger the consumer insight and the big idea generation by briefing the creative agency.
• Collaborate efficiently with Global Marketing Project Manager, Business Leader and Emerging Category Leader, as well as all metiers part of the 360.
• Propose the campaign calendar, and relevant list of assets and pillars.
• Propose for each launch the 360° paid content strategy (channels, touch points, assets, formats) and work with all metiers to ensure owned and earned are part of the campaign.
• Ensure consistency and relevancy across all touchpoints, aligned with the category strategy & brand priorities, and ensure 360 ROI.
3RD PARTY MANAGEMENT:
• Create 360-degree brief and kickstart with key partners (McCann, Craft, TEVA, others agencies & media asset planner locally)
• Gather assets needed, establish retro planning and brief agencies accordingly.
• Manage the agencies responsible for the creation of content.
• Create and issue briefs for agencies.
• Manage & review agency progress.
• Ensure content meets the brand DNA.
• Manage agency contract, financials, and timelines.
CONTENT CREATION
• Responsible for the global 360 content creation for the categories assigned respecting time and budget constraints, liaising with relevant stakeholders and ensuring it resonates with the consumer.
• IMC communication content for projects (print, POS, TVC, digital, social media content) for paid media purpose.
• Coordinate and ensure big idea is followed by all relevant métiers involved in the campaign (Ecom team, PR team, Advocacy...) and partner with them to leverage to the maximum the level of execution and excellence.
• Work with CMI to test pre-campaign performance when relevant.
• Work with CMI to assess post-campaign performance using data provided by Zones & countries.
COORDINATION WITH MARKETS:
• Work with Zones and Drive countries to understand local needs, ensure relevance of content mix and relevance of assets.
• Define & write guidelines for content local adaptation
• Assess the efficacy of the assets to ensure learnings to next successes.
Qualifications:
• Bachelor's degree in communications, marketing, or business.
• 3-5 years of experience in content strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation).
• Skincare experience and a strong interest in health, beauty, and dermatology preferred.
• Advanced proficiency in campaign development, content creation, and 360 distribution strategies.
• Proven ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.
• Professional demeanor, positive attitude, meticulous attention to detail, and a proactive approach.
• Excellent written communication skills, with the ability to write in a medical tone
Apply tot his job
Apply To this Job
Location: Hudson Yards, NY
Division: L’Oréal Dermatological Beauty
Reports to: Dir, Campaigns & Content - CeraVe DMI
Who We Are: For more than a century, L’Oréal has devote its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.
At L’Oréal Dermatological Beauty, our mission is to help everyone in their quest for healthy and beautiful skin. Our division is the world leader in dermo-cosmetics by adding health to beauty. Our brands portfolio includes CeraVe, La Roche-Posay, Vichy, SkinCeuticals and Skinbetter Science offering a range of skincare and haircare products to respond to all expectations linked to beauty and health of the skin.
The L'Oréal Dermatological Beauty division changes lives by creating the "beauty of health" with iconic brands like La Roche-Posay, Vichy, CeraVe, SkinCeuticals, and skinbetter science. As the most prescribed brands by dermatologists and specialists, the division has experienced double-digit global growth for the past five years, fueled by over 7,500 employees worldwide.
About the Role: The Manager, Campaigns & Content — CeraVe DMI will lead the development and implementation of full paid media content strategies for CeraVe, collaborating with internal teams and agencies to drive 360 campaigns across all channels.
Key Responsibilities:
ACTIVATION STRATEGY:
• Trigger the consumer insight and the big idea generation by briefing the creative agency.
• Collaborate efficiently with Global Marketing Project Manager, Business Leader and Emerging Category Leader, as well as all metiers part of the 360.
• Propose the campaign calendar, and relevant list of assets and pillars.
• Propose for each launch the 360° paid content strategy (channels, touch points, assets, formats) and work with all metiers to ensure owned and earned are part of the campaign.
• Ensure consistency and relevancy across all touchpoints, aligned with the category strategy & brand priorities, and ensure 360 ROI.
3RD PARTY MANAGEMENT:
• Create 360-degree brief and kickstart with key partners (McCann, Craft, TEVA, others agencies & media asset planner locally)
• Gather assets needed, establish retro planning and brief agencies accordingly.
• Manage the agencies responsible for the creation of content.
• Create and issue briefs for agencies.
• Manage & review agency progress.
• Ensure content meets the brand DNA.
• Manage agency contract, financials, and timelines.
CONTENT CREATION
• Responsible for the global 360 content creation for the categories assigned respecting time and budget constraints, liaising with relevant stakeholders and ensuring it resonates with the consumer.
• IMC communication content for projects (print, POS, TVC, digital, social media content) for paid media purpose.
• Coordinate and ensure big idea is followed by all relevant métiers involved in the campaign (Ecom team, PR team, Advocacy...) and partner with them to leverage to the maximum the level of execution and excellence.
• Work with CMI to test pre-campaign performance when relevant.
• Work with CMI to assess post-campaign performance using data provided by Zones & countries.
COORDINATION WITH MARKETS:
• Work with Zones and Drive countries to understand local needs, ensure relevance of content mix and relevance of assets.
• Define & write guidelines for content local adaptation
• Assess the efficacy of the assets to ensure learnings to next successes.
Qualifications:
• Bachelor's degree in communications, marketing, or business.
• 3-5 years of experience in content strategy across various channels (social media, influencer marketing, website optimization, e-commerce, CRM, content creation).
• Skincare experience and a strong interest in health, beauty, and dermatology preferred.
• Advanced proficiency in campaign development, content creation, and 360 distribution strategies.
• Proven ability to manage multiple projects, prioritize effectively, and thrive in a fast-paced environment.
• Excellent communication, collaboration, and problem-solving skills.
• Professional demeanor, positive attitude, meticulous attention to detail, and a proactive approach.
• Excellent written communication skills, with the ability to write in a medical tone
Apply tot his job
Apply To this Job