Manager, Affiliate Marketing
About the position
GoHealth is seeking a Manager of Affiliate Marketing to own and grow a portfolio of high-performing acquisition partners that drive qualified Medicare and health insurance leads at scale. This role sits at the intersection of partnership management, performance optimization, and revenue strategy, responsible for building, expanding, and optimizing relationships with affiliate publishers, media partners, and lead generation partners.
This is a highly visible, hands-on role focused on partner performance, deal economics, and growth, not day-to-day ad buying.
Responsibilities
• Own a portfolio of affiliate and performance-based partners responsible for delivering a meaningful share of GoHealth’s inbound lead volume.
• Identify, onboard, and scale new affiliate and strategic partners to diversify and expand GoHealth’s acquisition footprint.
• Negotiate commercial terms, payouts, volume commitments, and performance thresholds with partners.
• Manage partner pipelines, including recruitment, onboarding, activation, and long-term growth.
• Monitor partner-level KPIs including CPL, conversion rate, lead quality, lifetime value, and compliance metrics.
• Use performance data to make decisions on partner investment, pricing, caps, and volume allocation.
• Optimize partner mix by shifting spend toward high-quality, high-converting traffic sources and away from underperforming or non-compliant partners.
• Run structured test-and-learn initiatives with partners across formats such as display, native, social, email, call, and offline media.
• Work with Analytics and Technology teams to ensure accurate tracking, attribution, and lead quality measurement at the partner level.
• Partner with Compliance, Legal, and Operations to ensure affiliate traffic meets regulatory and brand standards.
• Collaborate with Digital and Offline Marketing teams to align partner activity with broader acquisition strategy and seasonal demand.
• Own forecasting, capacity planning, and pacing for the affiliate channel.
• Help manage the 12-month partner roadmap, including volume projections, seasonal planning, and budget allocation.
• Provide leadership with clear reporting on partner performance, growth opportunities, and risk areas.
• Mentor and support junior team members, helping them manage partner relationships and performance effectively.
• Contribute to building a scalable, high-accountability affiliate organization.
Requirements
• Strong partner management and commercial negotiation skills.
• Deep understanding of performance-based acquisition models (CPL, CPA, revenue share).
• Highly analytical, with the ability to evaluate traffic quality, unit economics, and ROI at the partner level.
• Comfortable managing multiple external partners while coordinating internal stakeholders.
• Confident presenting performance, forecasts, and recommendations to senior leadership.
• Bachelor’s degree or equivalent experience.
• 3–5+ years of experience in affiliate marketing, performance partnerships, or lead generation, with direct ownership of partner relationships and budgets.
Nice-to-haves
• Experience in healthcare, insurance, or regulated industries is a plus, but not required.
Benefits
• Open vacation policy because work life balance is important
• 401k program with company match
• Employee Stock Purchase Program
• Medical, dental, vision, and life insurance benefits
• Paid maternity and paternity leave
• Professional growth opportunities
• Generous employee referral bonuses
• Employee Resource Groups
Apply Now
Apply Now
GoHealth is seeking a Manager of Affiliate Marketing to own and grow a portfolio of high-performing acquisition partners that drive qualified Medicare and health insurance leads at scale. This role sits at the intersection of partnership management, performance optimization, and revenue strategy, responsible for building, expanding, and optimizing relationships with affiliate publishers, media partners, and lead generation partners.
This is a highly visible, hands-on role focused on partner performance, deal economics, and growth, not day-to-day ad buying.
Responsibilities
• Own a portfolio of affiliate and performance-based partners responsible for delivering a meaningful share of GoHealth’s inbound lead volume.
• Identify, onboard, and scale new affiliate and strategic partners to diversify and expand GoHealth’s acquisition footprint.
• Negotiate commercial terms, payouts, volume commitments, and performance thresholds with partners.
• Manage partner pipelines, including recruitment, onboarding, activation, and long-term growth.
• Monitor partner-level KPIs including CPL, conversion rate, lead quality, lifetime value, and compliance metrics.
• Use performance data to make decisions on partner investment, pricing, caps, and volume allocation.
• Optimize partner mix by shifting spend toward high-quality, high-converting traffic sources and away from underperforming or non-compliant partners.
• Run structured test-and-learn initiatives with partners across formats such as display, native, social, email, call, and offline media.
• Work with Analytics and Technology teams to ensure accurate tracking, attribution, and lead quality measurement at the partner level.
• Partner with Compliance, Legal, and Operations to ensure affiliate traffic meets regulatory and brand standards.
• Collaborate with Digital and Offline Marketing teams to align partner activity with broader acquisition strategy and seasonal demand.
• Own forecasting, capacity planning, and pacing for the affiliate channel.
• Help manage the 12-month partner roadmap, including volume projections, seasonal planning, and budget allocation.
• Provide leadership with clear reporting on partner performance, growth opportunities, and risk areas.
• Mentor and support junior team members, helping them manage partner relationships and performance effectively.
• Contribute to building a scalable, high-accountability affiliate organization.
Requirements
• Strong partner management and commercial negotiation skills.
• Deep understanding of performance-based acquisition models (CPL, CPA, revenue share).
• Highly analytical, with the ability to evaluate traffic quality, unit economics, and ROI at the partner level.
• Comfortable managing multiple external partners while coordinating internal stakeholders.
• Confident presenting performance, forecasts, and recommendations to senior leadership.
• Bachelor’s degree or equivalent experience.
• 3–5+ years of experience in affiliate marketing, performance partnerships, or lead generation, with direct ownership of partner relationships and budgets.
Nice-to-haves
• Experience in healthcare, insurance, or regulated industries is a plus, but not required.
Benefits
• Open vacation policy because work life balance is important
• 401k program with company match
• Employee Stock Purchase Program
• Medical, dental, vision, and life insurance benefits
• Paid maternity and paternity leave
• Professional growth opportunities
• Generous employee referral bonuses
• Employee Resource Groups
Apply Now
Apply Now