Lifecycle & Retention Manager — Klaviyo Email + SMS (Flows, Strategy, Optimisation) - Contract to Hire

Individuals only, no agencies. We’re looking for a retention-focused marketer to own our email & SMS performance. You’ll be responsible for the strategy, optimisation, and execution of campaigns and flows. Creative (design) is handled externally, your job is to turn that into a world-class retention system. Core Responsibilities: 1. Retention Strategy (Own This Completely) - Identify retention gaps across the customer journey - Prioritise flow opportunities to increase LTV and repeat purchase rate - Propose monthly experiments and A/B tests 2. Flows (High Priority) - Build and optimise flows: Welcome, Browse Abandon, Cart Abandon, Post-Purchase, VIP, Winback, Cross-sell, Sunset, etc. - Improve segmentation, filters, timing, and branching logic - Monitor flow performance and set up ongoing tests - Upload new content into the flows 3. Campaigns - Schedule and launch email/SMS campaigns - Ensure segmentation, UTMs, filters, and deliverability best practices - Copy QA for clarity, tone, and accuracy - Full QA before send 4. Reporting & Analysis - Monthly reporting on campaign & flow revenue - Identify trends, drops, anomalies - Recommend action items and hypotheses - Review unsubscribes, deliverability, and list health 5. List Hygiene & Deliverability - Maintain engaged segments - Manage suppressions - Protect sending reputation Requirements: - Proven retention/lifecycle background - Deep experience with Klaviyo flows & segmentation - Strong analytical ability — comfortable owning KPIs - Can think strategically and operate independently - Familiar with ecommerce retention metrics (MER, LTV, repeat rate, AOV, etc.) Nice-to-Have: - SMS expertise - Experience with creative direction - Experience with fashion or consumer brands To Apply: Share a Loom walking through flows you’ve built Provide screenshots of results you’ve improved (flows/campaigns) Thank you! Apply tot his job