Lifecycle Marketing Specialist
Sprinto is a cutting-edge company that automates information security compliance for over 2,000 customers across 75+ countries, backed by prominent investors such as Accel, ELEVATION, and Blume Ventures, with $32M in Series B funding. Our team of 300+ innovative thinkers is revolutionizing the way businesses approach security compliance.
Join Our Team as a Lifecycle Marketing Specialist
We are seeking an experienced and skilled Lifecycle Marketing Specialist to own the strategy, systems, and execution that guide leads from initial touch to revenue generation and beyond. As our first dedicated Lifecycle Marketer, you will have the unique opportunity to build from scratch, transforming a fragmented nurture motion into a data-driven, behavior-first engine that shapes how Sprinto engages its customers at scale.
In this role, you will work across Product-Led Growth (PLG) and sales-led funnels, optimizing every moment to increase engagement, velocity, and conversion. Your expertise will be crucial in designing and implementing end-to-end lifecycle strategies, building multi-channel nurture programs, and using tools like HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance.
Your Impact Will Be Significant:
Design and implement comprehensive lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads
Develop and execute multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stage
Utilize HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance
Own segmentation logic that powers smarter communication at every step
Write conversion-optimized copy that resonates with startup founders, CTOs, and technical decision-makers
Run A/B tests across messaging, cadence, and channels to drive constant iteration and improvement
Collaborate with Product, Sales, Growth, and Content teams to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
Conduct qualitative and quantitative research to identify friction points, drop-offs, and re-engagement opportunities
Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy
We Are Looking for a Candidate with:
3-5 years of experience in lifecycle or customer marketing, along with content strategy, ideally in B2B SaaS
Hands-on experience with PLG and sales-led GTM motions
Deep understanding of user journeys, buyer psychology, and how to influence behavior through content
Strong copywriting and storytelling skills tailored to technical audiences
Ability to work cross-functionally and drive alignment with high-context teams
A systems mindset - you're excited to build the engine, not just the campaigns
Experience working with HubSpot, Mixpanel, GA4, or similar platforms
A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments
What We Offer:
Remote-first culture
Comprehensive health benefits
Workstation and device allowances
Professional development budget
Ground-floor opportunity to shape our customer journey strategy
To apply, please mention the word CIVILIZE and tag RMzguNjguMTM0LjE5NA== to show you have read the job post completely. Apply Now
Apply Now
Join Our Team as a Lifecycle Marketing Specialist
We are seeking an experienced and skilled Lifecycle Marketing Specialist to own the strategy, systems, and execution that guide leads from initial touch to revenue generation and beyond. As our first dedicated Lifecycle Marketer, you will have the unique opportunity to build from scratch, transforming a fragmented nurture motion into a data-driven, behavior-first engine that shapes how Sprinto engages its customers at scale.
In this role, you will work across Product-Led Growth (PLG) and sales-led funnels, optimizing every moment to increase engagement, velocity, and conversion. Your expertise will be crucial in designing and implementing end-to-end lifecycle strategies, building multi-channel nurture programs, and using tools like HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance.
Your Impact Will Be Significant:
Design and implement comprehensive lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads
Develop and execute multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stage
Utilize HubSpot, Mixpanel, and GA4 to run experiments, trigger workflows, and track performance
Own segmentation logic that powers smarter communication at every step
Write conversion-optimized copy that resonates with startup founders, CTOs, and technical decision-makers
Run A/B tests across messaging, cadence, and channels to drive constant iteration and improvement
Collaborate with Product, Sales, Growth, and Content teams to align lifecycle efforts with feature launches, product usage triggers, and revenue goals
Conduct qualitative and quantitative research to identify friction points, drop-offs, and re-engagement opportunities
Report on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategy
We Are Looking for a Candidate with:
3-5 years of experience in lifecycle or customer marketing, along with content strategy, ideally in B2B SaaS
Hands-on experience with PLG and sales-led GTM motions
Deep understanding of user journeys, buyer psychology, and how to influence behavior through content
Strong copywriting and storytelling skills tailored to technical audiences
Ability to work cross-functionally and drive alignment with high-context teams
A systems mindset - you're excited to build the engine, not just the campaigns
Experience working with HubSpot, Mixpanel, GA4, or similar platforms
A self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environments
What We Offer:
Remote-first culture
Comprehensive health benefits
Workstation and device allowances
Professional development budget
Ground-floor opportunity to shape our customer journey strategy
To apply, please mention the word CIVILIZE and tag RMzguNjguMTM0LjE5NA== to show you have read the job post completely. Apply Now
Apply Now