Lifecycle Marketing Specialist

We’re looking for a talented Lifecycle Marketing Specialist to be a core member of the Marketing Automation team. As Lifecycle Marketing Specialist, you will play a crucial role in supporting the execution of carsales ’ lifecycle strategy for buyers and sellers. You will be part of a team responsible for discovering, designing, and delivering personalised journeys across multiple channels. Role Description Help develop lifecycle strategies across our consumer experience, understand who our customers are and what they need to make buying and selling a great experience. Support the creation and optimisation of consumer marketing lifecycle strategies alongside Marketing Automation Specialists. Help deliver activity throughout all stages of the customer lifecycle, including onboarding, nurture, cross-sell, upsell, retention, and win-back. This includes helping define customer segments, mapping customer journeys, and identifying opportunities for engagement and conversion. You will help with new journeys and optimising existing ones, requiring you to identify the touchpoints customers need across multiple channels (email, push, in-app) Craft key messaging and content with a focus on personalisation and relevance, ensuring all customer communications are on-brand, and using our tone-of-voice. Have a test and learn mindset, with a focus on continual optimisation. Building out hypotheses to test throughout the lifecycle. Work closely with relevant marketing and product teams to build and run communication programs for lifecycle segments. What are we looking for: If you are passionate about customer journeys and delivering personalised experiences then this is the role for you. Relevant experience within a marketing department, including lifecycle marketing or marketing automation design and setup. Experience supporting digital customer experiences that drive engagement and profitability, with recent examples demonstrating campaign strategy and ROI. Experience with marketing automation platforms is a plus. Great written and verbal communication skills with a flair for copywriting and eye for effective design Knowledge of go-to-market project management with strong organisational skills and customer centric focus. A few other things we want to let you know about... carsales is an equal opportunity employer and we pride ourselves on fostering a diverse and inclusive workplace. We encourage everyone of all ages, genders and backgrounds to apply. If you’re a candidate with a disability or you need some adjustments to be at your best, let us know how we can provide you with additional support. We know how important keeping that balance between work/life is and have a range of flexible working options on offer, including part time work. We are open to this conversation during our recruitment process - if you want to know more just ask. We are a proud Circle Back Initiative Employer which means we are committed to responding to every job applicant. Successful candidates joining the carsales family are required to undergo a National Police Record check and must have full-time Australian working rights on an ongoing basis. So come and join our team - because every role is a big role in our plans to go big. Are you ready to be a big part of something big? At carsales , we're all about making buying and selling a great experience. For 28 years we’ve been evolving with the new economy to help people choose how they move today and tomorrow. When it comes to your career, we want to provide big opportunities to help you make a big impact. But for this to be possible, we strive to feel small. Small enough to quickly change tack, small enough to learn from different departments and small enough to connect authentically with leadership. The Marketing team come together to create the stories and campaigns that inspire and educate as well as provide strategic, innovative and cost-effective solutions for our customers. They’re a nimble and collaborative team that offers the full suite of services that you’d find in a digital design agency. Not something you’d expect from one of the country’s biggest tech companies, is it? We embrace a hybrid way of working – mixing working from home with the energy and connection that comes from being together in the office. We champion flexibility and have many policies, procedures and leave options to support flexible work. What’s on offer: A place where you can move your career forward, where you’ll be continuously backed to make new ideas happen, and the chance to do work that makes real, significant impact in the world. We’re proud to be recognised as one of Australia’s Best Workplaces™ by Great Place to Work®, a Family Friendly Workplace, a WORK180 endorsed employer for women. The support of a highly engaged, high-performing team including a leadership team that’s you’ll actually have face time with. 24 weeks paid parental leave for primary caregivers, four weeks paid secondary caregivers leave, six weeks paid gender affirming care leave. Originally posted on Himalayas