Lifecycle Marketing Manager

About Yendo Hi there, we're Yendo, and our vision is to empower everyday people to build a stronger financial future. In less than 2 years, we’ve saved customers over $100 million in unnecessary interest and fees. We are using AI to unlock the $1.1 Trillion in vehicle equity trapped within cars owned by Americans in the form of a high limit, standard rate credit card for those traditionally excluded from mainstream financial offerings.Yendo Credit Cards have similar APRs to those issued for prime borrowers with no hidden fees or overdraft charges and help build their customers' credit score. Yendo's credit limits are 4x higher than cards typically available for non-prime borrowers. Role Overview As the Lifecycle Marketing Manager at Yendo, you’ll be instrumental in developing and executing strategies that attract, nurture and convert our customers to cardholders. This is the first hire for this position at Yendo, so you will have the ability to make a significant impact to the business. Your focus will be on creating personalized experiences that drive user engagement, satisfaction, conversion, and, ultimately, loyalty. If you’re looking to build, get your hands dirty, move quickly, test and learn and have a meaningful impact on our customers and the business, this role is for you. You’ll have a high degree of autonomy and accountability to get things done. Responsibilities Design and implement comprehensive lifecycle marketing campaigns across multiple channels, including email, SMS, push notifications, and in-app messaging. Develop customer segmentation strategies to deliver targeted and relevant communications. Collaborate with cross-functional teams, including Product, Design, Operations and Analytics, to align marketing strategies with overarching business goals Monitor and analyze campaign performance, utilizing data-driven insights to optimize results and grow our customer base Conduct A/B testing to continuously improve campaign effectiveness and customer experience. Maintain a deep understanding of customer behavior and preferences to inform marketing strategies Why join us You can make a real impact in the lives of our customers. 100 million Americans lack access to sustainable credit and are forced to use predatory loans like Auto Title, Payday, Pawn, and Personal Loans. Each year almost 25% of adults are excluded from the mainstream credit system, severely inhibiting their chances of accessing affordable borrowing, getting a mortgage, or even an auto loan. ‍ Our executive team previously built a business that scaled to $100M ARR and has extensive experience in collateralized lending in under-developed credit markets. We are backed by leading VCs, accomplished entrepreneurs, respected philanthropists, and founders from across the U.S. Our backers are the minds and investors behind the success of the Apple Card, Brex, Dave, Scribd, Parse, Canva, Robinhood, Flexport, Gusto, Reddit, Notion, LinkedIn, among others. Stage: Series B Yendo is based in Dallas, Texas with a nationwide team. This role is remote or in our office in the Deep Ellum area of Dallas. Competitive Compensation Equity Insurance 401K Unlimited PTO Yendo’s core values Our customers are our compass - We prioritize our customers' needs in every decision, guiding our work to solve real problems and create meaningful solutions. We make a positive impact by enhancing their experiences and addressing what truly matters to them. Trust is earned, not assumed - We communicate openly, honestly, and with humility, earning trust through integrity and clarity in all interactions. By prioritizing straightforward communication and actions, we build strong relationships and ensure our intentions are always understood. Diverse perspectives, stronger outcomes - We serve diverse customers and believe that different perspectives make us stronger. Committed to equity, we value each team member, ensuring all voices are heard and respected. By fostering an inclusive culture, we empower fair and meaningful contributions to drive our success. Embrace Growth Together - We are drivers, we move with urgency, and we strive for excellence in everything we do. Our customers deserve the best, so we hold ourselves accountable to high standards. Through proactive ownership, thoughtful execution, and a commitment to bettering ourselves and our work every day, we deliver results that make a lasting impact. Own every outcome - Rooted in expertise and creativity, innovation is at our core. We challenge norms, push past limitations, and seek to redefine boundaries. Yesterday’s plan may be outdated given today’s information and by questioning assumptions and challenging one another, we stay agile and open-minded, turning every situation into an opportunity to delight our customers. Courage to challenge - Low ego, coaching, and mutual respect are the foundation of our teamwork. We empower each other and solve problems collaboratively without blame, creating a space for everyone to thrive and contribute to our collective success.