Lifecycle Marketer

Sprinto automates information security compliance for 2,000+ customers across 75+ countries. Backed by Accel, ELEVATION & Blume Ventures ($32M funding, Series B), our team of 300+ is transforming how businesses approach security compliance.THE OPPORTUNITYAs our first dedicated Lifecycle Marketer, you’ll own the strategy, systems, and execution that guide leads from first touch to revenue—and beyond. This is your chance to build from scratch, transform a fragmented nurture motion into a data-driven, behavior-first engine, and shape how Sprinto engages its customers at scale.You'll work across PLG and sales-led funnels, optimising every moment to increase engagement, velocity, and conversion.nYOUR IMPACTDesign and implement end-to-end lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leadsBuild multi-channel nurture programs (email + in-app) that are automated, segmented, and personalized by behavior, persona, and funnel stageUse tools like HubSpot, Mixpanel, and GA4to run experiments, trigger workflows, and track performanceOwn segmentationlogic that powers smarter communication at every stepWrite conversion-optimized copythat resonates with startup founders, CTOs, and technical decision-makersRun A/B testsacross messaging, cadence, and channels to drive constant iteration and improvementPartner with Product, Sales, Growth, and Content to align lifecycle efforts with feature launches, product usage triggers, and revenue goalsConduct qualitative and quantitative researchto identify friction points, drop-offs, and re-engagement opportunitiesReport on lifecycle metrics, share learnings across teams, and use insights to influence upstream funnel strategyYOU BRING3–5 years of experience in lifecycle or customer marketing along with content strategy, ideally in B2B SaaSHands-on experience with PLG and sales-led GTM motionsDeep understanding of user journeys, buyer psychology, and how to influence behavior through contentStrong copywriting and storytelling skills tailored to technical audiencesAbility to work cross-functionally and drive alignment with high-context teamsA systems mindset—you’re excited to build the engine, not just the campaignsExperience working with HubSpot, Mixpanel, GA4, or similar platformsA self-starter mentality; you're comfortable making decisions without perfect data and thrive in fast-moving environmentsWE OFFERRemote-first cultureComprehensive health benefitsWorkstation and device allowancesProfessional development budgetGround-floor opportunity to shape our customer journey strategynMarketing_PODPlease mention the word **CIVILIZE** and tag RMzUuMTg1LjU1LjI0NA== when applying to show you read the job post completely (#RMzUuMTg1LjU1LjI0NA==). This is a beta feature to avoid spam applicants. Companies can search these words to find applicants that read this and see they're human.

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