Lead Product Marketing Manager – New Business
Job Description:
• Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
• Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
• Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
• Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
• Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
• Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
• Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
• Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
• Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms
Requirements:
• 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
• Deep experience conducting customer interviews and win/loss analysis
• Proven ability to translate research and data into positioning, messaging, and strategic recommendations
• Strong writing, storytelling, and communication skills
• Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
• Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
• Strong understanding of behavioral health, employer benefits, and healthcare decision-making
• Ability to balance ambiguity and speed with high-quality output in a fast-paced environment
• Experience owning competitive intelligence programs end-to-end (preferred)
• Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform (preferred)
• Background in healthcare, digital health, or SaaS (preferred)
• Exposure to both new business and expansion-focused GTM motions (preferred)
Benefits:
• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.
Apply Now
Apply Now
• Own Spring’s competitive intelligence and market research program—uncovering buyer needs, market shifts, and industry trends
• Develop segment- and industry-specific insights that inform strategic narratives, objection handling, and field-facing messaging
• Conduct win/loss interviews and customer research to deeply understand buyer psychology, decision criteria, and unmet needs
• Deliver insight-backed recommendations to GTM, Product, and Executive leaders to guide messaging, roadmap strategy, and campaign focus
• Partner with Sales and CS to build messaging that resonates across the customer journey—from pre-sale through renewal
• Collaborate with Enablement and Marketing teams to scale insights through training, playbooks, content, and campaigns
• Create customer stories, case studies, and proof points that validate Spring’s impact and expertise within key industries
• Produce quarterly market insights reports and maintain a library of battlecards, talk tracks, and positioning guides
• Automate intelligence workflows using tools like Gong, ChatGPT, Klue, Zapier, and other AI/automation platforms
Requirements:
• 5+ years of experience in B2B2C Product Marketing, Competitive Intelligence, or Market Research
• Deep experience conducting customer interviews and win/loss analysis
• Proven ability to translate research and data into positioning, messaging, and strategic recommendations
• Strong writing, storytelling, and communication skills
• Experience influencing cross-functional stakeholders including Sales, CS, Product, Growth, and Executive teams
• Fluency with tools like Gong, ChatGPT, Klue, Gemini, or Zapier
• Strong understanding of behavioral health, employer benefits, and healthcare decision-making
• Ability to balance ambiguity and speed with high-quality output in a fast-paced environment
• Experience owning competitive intelligence programs end-to-end (preferred)
• Familiarity with voice-of-customer and survey tools like Qualtrics or Typeform (preferred)
• Background in healthcare, digital health, or SaaS (preferred)
• Exposure to both new business and expansion-focused GTM motions (preferred)
Benefits:
• Health, Dental, Vision benefits start on your first day at Spring. You and your dependents also receive access to One Medical accounts HSA and FSA plans are also available, with Spring contributing up to $1K for HSAs, depending on your plan type.
• Employer sponsored 401(k) match of up to 2% for retirement planning
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.
• We offer competitive paid time off policies including vacation, sick leave and company holidays.
• At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.
• Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.
• Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription
• Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care
• Up to $1,000 Professional Development Reimbursement a year.
• $200 per year donation matching to support your favorite causes.
Apply Now
Apply Now