Lead Generation Specialist/ Demand Generation – EdTech /E-learning Industry
Location: North America (Remote)
Experience: 5+ years
Industry Focus: Digital Accessibility
Candidate have exp in EdTech or e-learning industry
We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts.
The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation.
• Strong experience in
B2B SaaS lead generation / demand generation
• Deep familiarity with digital accessibility
or closely related compliance-driven domains (Good to have)
This position will focus on:
• Net-new / white space accounts
• Underpenetrated industries
(healthcare, insurance, legal, publishing, etc.)
• High-intent and signal-based opportunities
(e.g., accessibility mandates, RFPs, compliance triggers)
Key Responsibilities:
White Space & Net-New Lead Generation Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:
• Geographies: Midwest, Northeast, Southeast U.S., and Canada
• Industries: Healthcare systems, mid-market insurance, legal/professional
• services, publishing & media, nonprofits, corporate HR/L&D teams
Required Exp :
• 5+ years in digital accessibility SaaS or services
• Should have exp in EdTech or e-learning industry
• Experience generating pipeline for SaaS platforms and accessibility services
• 5 to 10+ years in B2B lead generation or demand generation roles
• Skilled in CRM, prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft)
• Have worked in
accessibility SaaS, compliance SaaS, or closely related industries
• Understand how to generate
qualified pipeline (not just MQLs)
• Are comfortable working within
defined territory and account ownership models
• Can operate both strategically (campaign design) and tactically (execution)
If your profile matches, please do share a copy of your resume at gunjan.t@makonissoft,com at an earliest
Apply tot his job
Apply To this Job
Experience: 5+ years
Industry Focus: Digital Accessibility
Candidate have exp in EdTech or e-learning industry
We are seeking a highly targeted Lead Generation Specialist with deep expertise in digital accessibility and enterprise SaaS. This role focuses on generating qualified pipeline in net-new segments, complementing (not duplicating) our outbound sales efforts.
The ideal candidate understands the accessibility compliance landscape, can identify high-intent buyers, and can execute campaigns that convert across industries navigating regulatory pressure. This role does not cover outbound sales territories, inbound leads, or renewals — it is purely focused on white space and net-new opportunity creation.
• Strong experience in
B2B SaaS lead generation / demand generation
• Deep familiarity with digital accessibility
or closely related compliance-driven domains (Good to have)
This position will focus on:
• Net-new / white space accounts
• Underpenetrated industries
(healthcare, insurance, legal, publishing, etc.)
• High-intent and signal-based opportunities
(e.g., accessibility mandates, RFPs, compliance triggers)
Key Responsibilities:
White Space & Net-New Lead Generation Own pipeline generation in underpenetrated verticals and regions not covered by outbound sales:
• Geographies: Midwest, Northeast, Southeast U.S., and Canada
• Industries: Healthcare systems, mid-market insurance, legal/professional
• services, publishing & media, nonprofits, corporate HR/L&D teams
Required Exp :
• 5+ years in digital accessibility SaaS or services
• Should have exp in EdTech or e-learning industry
• Experience generating pipeline for SaaS platforms and accessibility services
• 5 to 10+ years in B2B lead generation or demand generation roles
• Skilled in CRM, prospecting tools (LinkedIn Sales Navigator, ZoomInfo, Apollo), and marketing automation (HubSpot, Marketo, Outreach, Salesloft)
• Have worked in
accessibility SaaS, compliance SaaS, or closely related industries
• Understand how to generate
qualified pipeline (not just MQLs)
• Are comfortable working within
defined territory and account ownership models
• Can operate both strategically (campaign design) and tactically (execution)
If your profile matches, please do share a copy of your resume at gunjan.t@makonissoft,com at an earliest
Apply tot his job
Apply To this Job