Lead Generation Specialist

About PenbrothersPenbrothers is an HR & remote talent management partner and one of the fastest growing companies in the Philippines. We provide talented Filipinos with global opportunities in high-growth startups and dynamic companies, from the comfort of their own homes.About the ClientOur client is a global technology services company that helps organizations unlock the power of data, drive digital transformation, and become intelligent enterprises. With a strong presence across South Africa, the UK, and Australia, they partner with clients to deliver business intelligence, advanced analytics, and enterprise performance management solutions that drive better decision-making.About the RoleWe are looking for a Lead Generation Specialist to support the sales team by identifying, sourcing, and qualifying high-quality B2B leads. This role plays a vital part in driving pipeline growth through proactive outreach using tools such as LinkedIn Sales Navigator and CRM systems. You’ll collaborate closely with sales and marketing teams to fuel top-of-funnel activity and support revenue growth goals.Work hours: 9AM - 4PM Australian Time or 7AM - 4PM Philippine TimeWork set-up: RemoteWhat you’ll doLead Sourcing & ResearchUse tools like LinkedIn Sales Navigator and Clay to research and identify potential leads in line with the company’s Ideal Customer Profile (ICP).Build and maintain segmented lead lists in the CRM (e.g., Dynamics).Conduct market research to better understand buying personas and company landscapes.Outreach & Follow-upConduct outbound communication via email, LinkedIn, and occasional cold calls to engage prospects.Qualify leads through conversations, gather interest, and schedule discovery meetings with Sales Executives.Follow up on Marketing Qualified Leads (MQLs) from campaigns.CRM & Pipeline SupportAccurately document all outreach and lead interactions in the CRM.Maintain real-time updates on lead statuses, engagement levels, and conversion progress.Generate regular activity and pipeline reports for sales and marketing teams.Collaboration & FeedbackParticipate in sales pipeline meetings and share insights on lead quality and campaign responsiveness.Provide marketing with feedback on messaging effectiveness and lead insights to refine future campaigns.RequirementsWhat You BringDiploma or Bachelor's degree in Business, Marketing, Communications, or a related field.3-5 years of experience in B2B sales coordination, lead generation, or telemarketing.Proficiency with LinkedIn Sales Navigator, Clay, and CRM tools (preferably Microsoft Dynamics).Comfortable with the performance metrics: Number of leads sourced per week/month, Lead-to-meeting conversion rate, Response and engagement rates from outreach, Contribution to the qualified sales pipelineExcellent written and verbal communication skills in English.Highly organized, data-driven, and detail-oriented.Resilient and persistent, with a strong ability to thrive in target-driven environments.Comfortable with outbound communication and cold outreach via multiple channels.Don't meet every single requirement? At Penbrothers we are committed to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but you don't feel 100% aligned with the qualifications, we encourage you to apply anyway. You may just be the right fit for this or other roles.Hiring ProcessWe utilize AI tools to enhance our hiring efficiency and ensure a fair evaluation of all candidates. As a result, candidates who passed our initial evaluations should expect an AI Interviewer as a component of our recruitment process. This is supervised by Human Talent Acquisition Experts who will also engage with you throughout your application journey.What You’ll GetAt Penbrothers, we are obsessed with creating positive employee experiences. Here you’ll find an environment that nurtures learning and provides opportunities for growth. You’ll have the opportunity to make an impact on fast-growing startups and dynamic companies.Meaningful work & Growth: We take every opportunity to stretch ourselves and deliver an excellent client experience. Employee as our biggest asset: We are genuinely invested in our people’s career and welfare.Global reach & local impact: Get to work with high-growth startups and dynamic companies from the comfort of your own home. Powering global startups: We’ve created 1,400 Filipino jobs that empower global start-ups to focus on growth.Originally posted on Himalayas

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