Lead Data Analyst (Marketing)
About the position The Self-Directed (SD) Marketing Analytics team is seeking an experienced lead analyst to join us on our analytic journey. We support the Personal Investor Marketing team in various business activities, including audience targeting, client journey analysis, marketing channel usage, and content creation. Our work encompasses data wrangling, reporting, dashboard development, strategy formulation, and advanced modeling. Collaboration with cross-functional teams is essential, as we partner with various analytics and marketing support teams. Responsibilities • Acquire and compile structured and unstructured data, verifying its quality, accuracy, and reasonableness. • Perform analyses of historical data to surface trends and insights using advanced analytical methods. • Validate analytical techniques employed by other analysts. • Develop expertise in key subject areas (e.g., audience targeting, client journey, marketing channel usage, and marketing content). • Prepare and deliver visualizations and internal presentations that translate analytic insights into tangible, actionable solutions for business partners to implement. • Develop, own, and manage recurring analytic or reporting processes. • Engage with internal partners to understand business strategy, questions, and goals. • Bring structure to business requests, translate requirements into an analytical project approach, and lead projects through completion. • Delegate tasks and provide tactical and strategic guidance to peers. • Proactively identify opportunities within the business to contribute to its growth and success. • Participate in special projects and perform other duties as assigned. • Mentor and coach junior analysts to elevate technical and storytelling capabilities. • Foster a culture of continuous learning and innovation in analytics tools and methods. • Proactively expand knowledge of business and analytics, share best practices, and document them. • Serve as a subject matter expert for the team and the analytic organization. • Partner with teams in Marketing, CXD, Engineering, and Finance to deliver integrated insights. • Participate in cross-divisional data projects and resolve operational challenges. Requirements • Over seven years in analytics, data science, or business intelligence. • Bachelor's degree in a relevant field; master's or PhD preferred. • Proficiency in SQL, Tableau, Python, PySpark and cloud platforms like AWS and Snowflake. • Strong skills in communication, presentation development, and stakeholder engagement. • Experience with tools like Tableau and Power BI. • Strong understanding of marketing principles and strategies (e.g., A/B, multivariate, multi-armed bandit). Apply tot his job