Landing page for life insurance

Hi,

I am looking to have a landing page done to replace my opt in form for Facebook leads. My niche is final expense life insurance in the US.

Ideally the candidate with understand how to add this page to my Wordpress website, integrate it with my Facebook pixel and CRM. Candidate will also have a background in conversion optimization to ensure best practices for ad copy and conversions right out of the gate. I would like it to have a text sms verification built in as well to ensure quality data.

I am imagining doing this right inside of wordpress with elementor Pro but if one of the less expensive subscription options like unbounce are better overall and you can explain to me why I am totally willing to do it your way. I just need to know why it's better and I'll do It however you (the expert) says we should do it.

Any data showing experience in this exact space is a major bonus (so long as you made a good page haha) and any data showing you improve conversions through your optimization process is a big bonus as well.

I can help a bunch with any info on the industry but ideally this person will have the technical capability to build page for me to get leads to fill out the lead form and they will also be well versed in conversions and getting the prospects that have gone to the landing page to actually convert to a completed lead.

I would also like a secondary page to book appointments created that I can run retargeting traffic for and direct the viewers of those ads to the secondary page to then select a time for their free quote phone call. This will be similar to the landing page but also have the calendar form to select an appointment time so this shouldn't be very different from the first page except the goal is to book an appt and the first page goal is to get the lead form filled out or surgey completed. Any guidance on what works best is greatly appreciated.

I have wordpress and element or pro. Happy to talk in further detail. I'd like these fully functional with my existing site, and ready to work with my Facebook ads. Needs to be mobile first optimized and desktop optimized obviously as well. I want this landing page to REALLY convert and excite. I do not want a basic page if that makes sense. I want to make the most out of every opportunity when someone lands there. Images, videos, bullet points, headlines the whole thing lol.

Thanks!

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