Landing Page Designer for Developer Tools SaaS (Figma + HTML)
Overview We are looking for a landing page designer with strong B2B SaaS experience to design 4 high-converting landing pages for paid acquisition campaigns. Our platform is a mobile testing solution used by enterprise engineering teams. The target audience includes developers, QA engineers, automation engineers, and product managers. The goal of these landing pages is to drive Free Trial signups. We are looking for someone who understands SaaS conversion optimization, developer audiences, paid traffic landing page design, and visual storytelling for technical products. Deliverables Design 4 landing pages (2 campaigns with 2 variants each). Preferred Deliverables: HubSpot-compatible HTML templates structured so they can be easily integrated into HubSpot HubL templates. Alternative Deliverables: Figma design files plus responsive HTML/CSS exports structured so they can easily be converted into HubSpot templates later. Landing Pages to Create Campaign 1 — Competitor Conquest (BrowserStack) Variant A Headline: Looking for a BrowserStack Alternative? Variant A Subheadline: Run mobile tests on real devices with AI-generated automation. Variant B Headline: BrowserStack Too Expensive or Slow? Variant B Subheadline: Kobiton lets you run mobile tests on real devices with AI automation. Campaign 2 — Appium Ecosystem Variant A Headline: AI-Powered Mobile Test Automation for Appium Teams Variant A Subheadline: Run tests across real devices without managing infrastructure. Variant B Headline: Appium Scripts for BrowserStack Variant B Subheadline: Scale Appium automation across hundreds of real mobile devices. Visual Design Requirements Pages should be visually engaging and optimized for readability and conversion. Ideally include one visual per section. Visuals may include product screenshots, workflow diagrams, UI illustrations, feature graphics, and high-quality stock photos related to engineering or development workflows. Page Structure Requirements Pages should be lightweight and conversion-focused. The header navigation should only include the Kobiton logo linked to the homepage (template will be provided). Primary Call-To-Action Start Free Trial Pages should be optimized to maximize Free Trial signups, engagement with page content, and conversion rate from paid advertising traffic. Ideal Experience Strong B2B SaaS landing page design experience Portfolio of conversion-focused landing pages Experience designing for technical or developer audiences Bonus: experience designing for DevTools products or QA/testing platforms Assets We Will Provide Product screenshots Feature comparison tables Brand guidelines/templates Interactive demo video to embed on all pages Messaging direction Timeline Week 1: Wireframes, design direction, and first landing page Week 2–3: All landing page designs and revisions Success Criteria Increase Free Trial signups Increase engagement with page content Improve conversion rate from paid advertising traffic When Applying Please include 3–5 SaaS landing pages you designed. Any examples targeting technical or developer audiences. Confirmation that you can deliver HubSpot-ready templates OR Figma + HTML/CSS. Budget Flexible depending on experience. Additional landing page projects may follow.