Landing Page Designer + CRO Specialist
Founder-Led Prescription Mental Health Platform Context: We’re building a prescription mental health platform grounded in ketamine-assisted care, nervous system regulation, and neuroplasticity—but our edge is not medication or tech. It’s coherence. This company is founder-led, story-driven, and intentionally positioned away from clinical coldness and marketing hype. We care deeply about trust, containment, emotional safety, and clarity—because conversion in this category is inseparable from nervous system response. We’re looking for a designer/CRO specialist who understands that how something feels is part of how it converts. ⸻ The Role You will own the design and optimization of landing pages and core site flows used for paid traffic, retargeting, and onboarding. This is not a “make it pretty” role. It’s about precision, psychology, and restraint. ⸻ Responsibilities Landing Pages • Design high-converting landing pages aligned with paid campaigns • Create fast, mobile-first layouts optimized for trust and clarity • Develop and test variants to improve conversion rate • Implement or advise on tracking, analytics, and testing frameworks CRO & UX • Audit existing pages for friction, confusion, or trust leaks • Recommend and implement UX improvements • Optimize across the full journey (cold traffic → decision → next step) Brand Execution • Work within a founder-led narrative without exaggeration or hype • Balance emotional resonance with clinical credibility • Respect regulatory and compliance constraints without killing conversion ⸻ What We’re Looking For Required • Demonstrated experience improving conversion rates on landing pages • Portfolio showing before/after work with real metrics • Strong UX instincts and clean visual hierarchy • Fluency in Figma (or similar tools) • Ability to translate complex, emotionally sensitive offerings into clear, grounded design Strong Plus • Experience with mental health, wellness, or regulated products • Familiarity with ketamine-assisted or psychedelic-adjacent spaces (professionally framed) • Founder-led or personal brand experience • Experience optimizing for both cold traffic and retargeting funnels ⸻ How You Think • You understand that trust converts better than tricks • You design for the nervous system, not just the eye • You think in user intent, objections, and psychological stages • You are data-driven but not mechanistic • You ask good questions before designing • You can work independently and iterate cleanly ⸻ How to Apply Please include: 1. Portfolio with specific performance outcomes 2. Your CRO/design philosophy — what actually makes pages convert in sensitive categories 3. Availability — start date and weekly capacity