Klaviyo Email Marketing Specialist (E-commerce / Luxury Mens Apparel)

Remote Full-time
We are a premium men’s apparel brand focused on modern, tailored lounge and athletic wear for professionals. Our brand emphasizes quality, comfort, and refined aesthetics.

We are looking for a Klaviyo expert to design and implement high-performing email flows that align with a luxury brand experience and drive conversions and customer retention.

Scope of Work:

1. Flow Setup & Optimization

Build and optimize core Klaviyo flows:

Welcome series

Abandoned cart

Browse abandonment

Post-purchase

Ensure flows are structured for maximum conversion

2. Email Copywriting

Write clean, premium, non-salesy email copy

Communicate value, quality, and brand positioning

Avoid overly promotional or discount-heavy language

3. Email Design

Design minimal, high-end email layouts

Align with brand aesthetic (clean, neutral, refined)

Use strong visuals and typography

4. Segmentation & Targeting

Create audience segments based on behavior

Personalize messaging for different customer types

5. Performance Tracking & Optimization

Monitor performance (open rate, CTR, conversion)

A/B test subject lines and content

Continuously improve flow performance

Requirements:

Proven experience with Klaviyo (portfolio or examples required)

Experience with e-commerce brands (fashion preferred)

Strong understanding of email marketing strategy and customer behavior

Ability to write high-quality, brand-aligned copy

Strong visual taste and attention to detail

Nice to Have:

Experience with luxury or premium brands

Shopify integration experience

SMS marketing experience

Important Notes:

We are NOT looking for aggressive, discount-driven email marketing

Our brand tone is clean, refined, and confident

Attention to detail and brand alignment is critical

To Apply:

Please include:

Examples of Klaviyo flows you have built

Sample emails (design + copy)

Brief explanation of your approach to email marketing for a premium/luxury brand

www.scrsportswear.com

Tatiana

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