KAM -Standalone Modern Trade, Delhi NCR
Role Purpose To drive business growth in the Standalone Up-to-date Trade (SMT) channel by managing key independent retail accounts, building strong relationships with store owners/buyers, and ensuring superior in-store execution and sales performance. Key Responsibilities 1. Key Account Management (Standalone Stores) - Manage a portfolio of high-value standalone modern trade outlets (independent supermarkets & premium stores) - Act as the single point of contact for assigned accounts - Build long-term relationships with: - Store owners - Purchase managers 2. Business Growth & Revenue Delivery - Achieve monthly, quarterly, and annual sales targets for SMT accounts - Drive billing and off-take growth across stores - Increase SKU penetration and category share within each account 3. Commercial Negotiation - Negotiate: - Trade margins - Schemes and promotions - Visibility investments - Finalize annual/quarterly business plans with key stores 4. Demand Planning & Supply Coordination - Forecast store-wise demand and ensure timely replenishment - Coordinate with: - Distributors - Warehouse/CFA teams - Ensure high On-Shelf Availability (OSA) and minimal stock-outs 5. Team & Execution Support - Work closely with: - Sales executives - Merchandisers / promoters - Ensure high-quality execution at store level Key Performance Indicators (KPIs) - Sales target achievement (%) - Same-store growth - SKU-wise distribution expansion - Visibility & planogram compliance - Promotion ROI - On-Shelf Availability(OSA)