Integrated Media Buying Manager
ROLE: INTEGRATED MEDIA BUYING MANAGER
TEAM: CRAFT & COMMERCE - MEDIA OPERATIONS
LOCATION: TORONTO - HYBRID ONSITE
ABOUT CRAFT & COMMERCE
Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth. Our expert team has stood in the shoes of our clients and sees media through the lens of larger business objectives. We combine this human touch with best-in-class technology and a suite of services focused on one thing: continually driving better results through media.
Weâre looking for an Integrated Media Buying Manager to strategize, execute, optimize and report upon successful paid advertising campaigns effectively for our partners, across CPG, healthcare, nonprofit, technology and other industries.
OVERVIEW
The Integrated Media Buying Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple concurrent clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are known to go above and beyond to maintain high standards in your work, weâd love to hear from you.
Andâat C&Câwe treasure a candid, ask-the-right-questions, get-it-done attitude thatâs at the heart of our fast-moving and collaborative team culture. Weâre a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.
CORE RESPONSIBILITIES
Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc.
Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
Follow current market trends and understand our clientsâ target consumer patterns
Be an advocate for new systems and tools to continuously expand our advertising capabilities
Works collaboratively as an enthusiastic advocate for our clientsâ paid media campaigns and budgets
Work with creative teams in directing content creation to ensure accurate specs and tracking
Set up new ads within various social / digital platforms
Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
Compile results and regularly report on campaign performance based on established KPIs and benchmarks
Present reports to internal media team to communicate performance trends
Assist with attribution tracking setup and other technical solutions for clients
Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc.
Audit advertising efforts of clientsâ competitors
Identify new digital advertising opportunities
REQUIREMENTS
3+ years of experience managing paid advertising campaigns
Expert knowledge of major digital advertising platforms and respective tools
Experience collaborating with traditional media vendors
Strong analytical abilities and data-driven optimization approach
Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc.
Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking
Ability to analyze campaign data to drive marketing strategies and actionable insights from data
Excellent communication skills
Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
Self-motivated problem solver with an innate sense of curiosity and desire to proactively develop their media knowledge
A commitment to high standards, excellence, teamwork, and our clients
Quick learner with a think-on-your-feet attitude
Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business or Communications preferred.
Interested? Letâs talk. We offer a competitive salary with hybrid or fully-remote options depending on location preference, quality healthcare, profit-sharing plan and a healthy dose of autonomy in how you shape your role and manage your workflow.
Craft & Commerce is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability
TEAM: CRAFT & COMMERCE - MEDIA OPERATIONS
LOCATION: TORONTO - HYBRID ONSITE
ABOUT CRAFT & COMMERCE
Craft & Commerce is an integrated media agency, purpose-built to serve as a nimble, strategic partner to marketing teams in navigating our rapidly evolving media landscape. We fuse leading-edge performance marketing capabilities with a holistic view of channels, bring clarity to measurement and attribution across the funnel, and deliver scalable, ad-driven growth. Our expert team has stood in the shoes of our clients and sees media through the lens of larger business objectives. We combine this human touch with best-in-class technology and a suite of services focused on one thing: continually driving better results through media.
Weâre looking for an Integrated Media Buying Manager to strategize, execute, optimize and report upon successful paid advertising campaigns effectively for our partners, across CPG, healthcare, nonprofit, technology and other industries.
OVERVIEW
The Integrated Media Buying Manager will be an integral part of our fast-growing, collaborative, and entrepreneurial team. We will look to you to assist us in developing and executing media buys for our partners. The role entails planning, executing, optimizing, and reporting on advertising campaigns across platforms and media for multiple concurrent clients. The ideal candidate will be a highly detailed, analytical, and solutions-oriented team player with strong relationship-building and communication skills. If you are driven by achieving results for clients and are known to go above and beyond to maintain high standards in your work, weâd love to hear from you.
Andâat C&Câwe treasure a candid, ask-the-right-questions, get-it-done attitude thatâs at the heart of our fast-moving and collaborative team culture. Weâre a flexible, balanced, self-driven workplace. The right candidate will join us remotely from a place that makes you happy.
CORE RESPONSIBILITIES
Oversee and execute campaigns across various media platforms including Meta, X, TikTok, LinkedIn, Reddit, Google Ads, Bing Ads, DSPs (StackAdapt), Retail Media Networks, etc.
Meet with partners, prepare plans for media, organize budgets, and negotiate the costs of advertising with vendors when applicable
Follow current market trends and understand our clientsâ target consumer patterns
Be an advocate for new systems and tools to continuously expand our advertising capabilities
Works collaboratively as an enthusiastic advocate for our clientsâ paid media campaigns and budgets
Work with creative teams in directing content creation to ensure accurate specs and tracking
Set up new ads within various social / digital platforms
Execute digital marketing tactics including bid management, campaign performance tracking, and reporting
Conduct regular data analysis, monitor campaign performance, identify optimization opportunities
Closely monitor budget pacing across all campaigns and platforms to ensure accurate budget spend as defined in the media plan
Compile results and regularly report on campaign performance based on established KPIs and benchmarks
Present reports to internal media team to communicate performance trends
Assist with attribution tracking setup and other technical solutions for clients
Participate in quality control by ensuring campaigns are set up correctly with the appropriate ad specs, tracking pixels in place, accurate budgets, targeting parameters, etc.
Audit advertising efforts of clientsâ competitors
Identify new digital advertising opportunities
REQUIREMENTS
3+ years of experience managing paid advertising campaigns
Expert knowledge of major digital advertising platforms and respective tools
Experience collaborating with traditional media vendors
Strong analytical abilities and data-driven optimization approach
Working knowledge of Google Data Studio, GA4, Meta Ads Manager, Google Ads, Google Tag Manager, etc.
Familiarity with placements and pixels for on-site tracking implementations to ensure proper tracking
Ability to analyze campaign data to drive marketing strategies and actionable insights from data
Excellent communication skills
Proficiency in managing multiple projects to tight deadlines in a fast-paced environment among cross-functional teams, and able to discuss priorities with management on an ongoing basis
Self-motivated problem solver with an innate sense of curiosity and desire to proactively develop their media knowledge
A commitment to high standards, excellence, teamwork, and our clients
Quick learner with a think-on-your-feet attitude
Bachelor's Degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business or Communications preferred.
Interested? Letâs talk. We offer a competitive salary with hybrid or fully-remote options depending on location preference, quality healthcare, profit-sharing plan and a healthy dose of autonomy in how you shape your role and manage your workflow.
Craft & Commerce is committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability