Integrated Marketing Communications Manager
Job Description:
• Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
• Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
• Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
• Define messaging architecture and enforce standards across campaigns, content, and channels
• Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
• Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
• Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
• Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
• Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements
Requirements:
• Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
• 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries
• Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
• Experience operating in highly regulated environments
• Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
• Strong strategic thinking, executive communication, and project leadership skills
• Experience managing agencies and external partners
• Willingness to travel up to 30%
Benefits:
• Health insurance
• 401(k)
• Paid time off
• Flexible work arrangements
• Professional development opportunities
• Own the U.S. integrated marketing communications strategy, ensuring alignment to business priorities, commercial goals, and product adoption targets
• Drive measurable impact across key performance indicators including pipeline contribution, engagement, brand awareness, and market penetration
• Own and evolve brand governance across the U.S. business, ensuring consistency, quality, and differentiation across all customer and stakeholder touchpoints
• Define messaging architecture and enforce standards across campaigns, content, and channels
• Lead the strategy and execution oversight of multi-channel campaigns that drive awareness, demand generation, and customer engagement
• Support communications strategy for product launches, ensuring strong market entry, clear differentiation, and commercial readiness
• Partner with Corporate Communications, PR, and Investor Relations to align messaging and reinforce enterprise narratives
• Act as the primary liaison between internal teams and external agencies to ensure strategic alignment and execution excellence
• Ensure all communications adhere to Medical, Legal, and Regulatory (MLR) requirements
Requirements:
• Bachelor’s degree in Marketing, Communications, Public Relations, Life Sciences, or a related field
• 7+ years of experience in marketing communications within medical device, diagnostics, digital health, or pharmaceutical industries
• Proven track record of owning and delivering integrated marketing communications strategies tied to business outcomes
• Experience operating in highly regulated environments
• Demonstrated ability to influence cross-functional stakeholders and drive alignment at senior levels
• Strong strategic thinking, executive communication, and project leadership skills
• Experience managing agencies and external partners
• Willingness to travel up to 30%
Benefits:
• Health insurance
• 401(k)
• Paid time off
• Flexible work arrangements
• Professional development opportunities