Influencer & Partnerships Manager (Whitelisting / Paid Social)
Afina is an 8-figure DTC wellness brand and the #1 selling filtered showerhead brand on Amazon.
We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for a high-level Influencer & Partnerships Manager who understands how to build creator partnerships that actually drive revenue.
This is not a “brand awareness” influencer role.
We care about:ROAS
Scalable creator partnerships
Whitelisting
Partnership ads
UGC that converts
Ads that scale
If you understand creator sourcing, direct-response marketing, paid social, and performance-driven influencer campaigns, keep reading.
The Mission
Build and scale Afina’s influencer and creator partnership engine.
Your job is to source creators, negotiate partnerships, manage whitelisting access, launch high-performing partnership ads, and help turn creator content into scalable paid social winners.
You’ll work closely with the creative, growth, and media buying teams to identify winning creators, develop scalable relationships, and drive measurable revenue through influencer content and partnership ads.
We move fast, test aggressively, and care about performance.
What You’ll Actually DoSource and recruit creators, influencers, and UGC talent across TikTok, Instagram, and other platforms
Build and manage long-term creator partnerships
Negotiate usage rights, licensing, and whitelisting permissions
Coordinate creator briefs, scripting direction, deliverables, and timelines
Work with creative strategists and editors to turn creator content into winning ads
Analyze creator and partnership ad performance metrics including ROAS, CPA, CTR, hook rate, and conversion rate
Build systems for creator tracking, reporting, testing, and performance feedback loops
Use AI tools and sourcing platforms to improve workflows and creator discovery
What Success Looks LikeMore high-performing creator partnerships
More scalable whitelisted ads
Lower CPA and stronger ROAS from partnership campaigns
Faster creator sourcing and testing cycles
Significant contribution to revenue growth through creator marketing
The Mindset We WantYou’re highly proactive and resourceful
You move fast and execute without handholding
You understand both branding and performance marketing
You care about results, not vanity metrics
You take ownership and solve problems quickly
What We’re Looking For
Must-Haves2+ years managing influencer, creator, or partnership campaigns for DTC or e-commerce brands
Experience with Meta whitelisting / partnership ads
Strong understanding of direct-response marketing and paid social performance
Experience sourcing and managing UGC creators and influencers
Strong negotiation and relationship management skills
Ability to identify high-converting creator content
Strong understanding of performance metrics like ROAS, CPA, CTR, hook rate, and CAC
Experience using influencer sourcing tools, creator databases, or outreach systems
Bonus PointsExperience scaling creator programs for 7-figure or 8-figure brands
Experience in wellness, beauty, skincare, or consumer products
Existing creator/influencer network
What You’ll Be Measured OnPerformance of partnership ads
ROAS and CPA improvements
Number of winning creator partnerships
Volume and quality of creator sourcing
Speed of testing and iteration
Why Join Afina?Join one of the fastest-growing brands in e-commerce
High ownership and direct impact on growth
Work with a fast-moving, high-performance team
Fully remote and flexible
Competitive compensation, bonuses, and equity upside
Fast-paced startup culture with zero bureaucracy
Massive opportunity for career growth as the company scales
If you know how to find creators, build partnerships, and turn influencer content into scalable paid social winners, we want to talk to you.
Apply To This Job
We’re scaling aggressively across Meta, TikTok, Amazon, retail, and subscription—and we’re looking for a high-level Influencer & Partnerships Manager who understands how to build creator partnerships that actually drive revenue.
This is not a “brand awareness” influencer role.
We care about:ROAS
Scalable creator partnerships
Whitelisting
Partnership ads
UGC that converts
Ads that scale
If you understand creator sourcing, direct-response marketing, paid social, and performance-driven influencer campaigns, keep reading.
The Mission
Build and scale Afina’s influencer and creator partnership engine.
Your job is to source creators, negotiate partnerships, manage whitelisting access, launch high-performing partnership ads, and help turn creator content into scalable paid social winners.
You’ll work closely with the creative, growth, and media buying teams to identify winning creators, develop scalable relationships, and drive measurable revenue through influencer content and partnership ads.
We move fast, test aggressively, and care about performance.
What You’ll Actually DoSource and recruit creators, influencers, and UGC talent across TikTok, Instagram, and other platforms
Build and manage long-term creator partnerships
Negotiate usage rights, licensing, and whitelisting permissions
Coordinate creator briefs, scripting direction, deliverables, and timelines
Work with creative strategists and editors to turn creator content into winning ads
Analyze creator and partnership ad performance metrics including ROAS, CPA, CTR, hook rate, and conversion rate
Build systems for creator tracking, reporting, testing, and performance feedback loops
Use AI tools and sourcing platforms to improve workflows and creator discovery
What Success Looks LikeMore high-performing creator partnerships
More scalable whitelisted ads
Lower CPA and stronger ROAS from partnership campaigns
Faster creator sourcing and testing cycles
Significant contribution to revenue growth through creator marketing
The Mindset We WantYou’re highly proactive and resourceful
You move fast and execute without handholding
You understand both branding and performance marketing
You care about results, not vanity metrics
You take ownership and solve problems quickly
What We’re Looking For
Must-Haves2+ years managing influencer, creator, or partnership campaigns for DTC or e-commerce brands
Experience with Meta whitelisting / partnership ads
Strong understanding of direct-response marketing and paid social performance
Experience sourcing and managing UGC creators and influencers
Strong negotiation and relationship management skills
Ability to identify high-converting creator content
Strong understanding of performance metrics like ROAS, CPA, CTR, hook rate, and CAC
Experience using influencer sourcing tools, creator databases, or outreach systems
Bonus PointsExperience scaling creator programs for 7-figure or 8-figure brands
Experience in wellness, beauty, skincare, or consumer products
Existing creator/influencer network
What You’ll Be Measured OnPerformance of partnership ads
ROAS and CPA improvements
Number of winning creator partnerships
Volume and quality of creator sourcing
Speed of testing and iteration
Why Join Afina?Join one of the fastest-growing brands in e-commerce
High ownership and direct impact on growth
Work with a fast-moving, high-performance team
Fully remote and flexible
Competitive compensation, bonuses, and equity upside
Fast-paced startup culture with zero bureaucracy
Massive opportunity for career growth as the company scales
If you know how to find creators, build partnerships, and turn influencer content into scalable paid social winners, we want to talk to you.
Apply To This Job