Influencer Marketing Manager

This is a remote position. We are seeking an experienced and strategic Influencer Marketing Manager to lead our influencer marketing efforts. In this role, you will own end-to-end campaign strategy, build and manage key influencer partnerships, and drive measurable results across brand awareness and performance objectives. You will work cross-functionally with creative, analytics, and brand teams to develop campaigns that resonate with target audiences and deliver strong ROI. Key Responsibilities • Develop and execute comprehensive influencer marketing strategies aligned with overall brand and business goals. • Identify, evaluate, and negotiate with influencers across relevant platforms and niches. • Manage the full campaign lifecycle from influencer selection and briefing through content approval, go-live, and post-campaign reporting. • Build and maintain strong, long-term relationships with influencer talent and their management teams. • Collaborate with internal creative and brand teams to develop compelling campaign briefs and content guidelines. • Oversee campaign budgets, ensuring cost-efficiency and maximum return on investment. • Define and track KPIs, analyze campaign performance, and deliver actionable insights and recommendations. • Stay current with trends in the creator economy, social media landscape, and influencer marketing best practices. • Manage and mentor junior team members, providing guidance and performance feedback. • Lead vendor relationships with influencer marketing platforms and tools. Requirements • 4–7 years of experience in influencer marketing, with at least 2 years in a managerial or lead capacity. • Proven track record of designing and executing successful influencer campaigns at scale. • Strong understanding of influencer metrics, audience analytics, and performance measurement. • Experience negotiating contracts and managing talent relationships directly or via agencies. • Excellent project management skills with the ability to oversee multiple campaigns simultaneously. • Strong analytical mindset with experience using data to drive campaign decisions.