Influencer Marketing Manager
Our vision for the future is based on the idea that transforming financial lives starts by giving our people the freedom to transform their own. We have a flexible work environment, and fluid career paths. We not only encourage but celebrate internal mobility. We also recognize the importance of purpose, well-being, and work-life balance. Within Empower and our communities, we work hard to create a welcoming and inclusive environment, and our associates dedicate thousands of hours to volunteering for causes that matter most to them.
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
The Influencer Marketing Manager defines and leads Empower’s enterprise-wide influencer marketing strategy across the social ecosystem. This role owns the end-to-end influencer discipline, including vision-setting, creative and content strategy guidance, partnership governance, investment management, and performance and risk frameworks that enable scalable, brand-safe, and high-impact programs. Reporting to the Vice President of Social Media, the Influencer Marketing Manager serves as Empower’s senior influencer marketing authority. This role drives outcomes through indirect leadership, agency oversight, and cross-functional influence across Brand, Social, Communications/PR, Creative, Legal, Media, Data, and Product teams.
What you will do:
Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives.
Identifies emerging platforms, creator trends, and cultural movements.
Defines and manages the annual influencer operating plan and budget.
Provides strategic oversight of external influencer agencies.
Oversees influencer programs including always-on, launches, and partnerships.
Leads negotiation and contracting for influencer collaborations.
Ensures influencer content meets brand, legal, and regulatory standards.
Defines KPIs and leads performance reporting and optimization.
Owns influencer compliance, brand safety, and risk management.
What you will bring:
Bachelor’s degree in marketing, Communications, Business, or a related field.
8–12+ years of marketing experience with deep specialization in influencer marketing.
Demonstrated success leading enterprise-scale influencer programs.
Experience managing agencies and external partners.
Strong analytical, communication, and executive presentation skills.
Working knowledge of FTC regulations and influencer compliance standards.
Work Environment & Disclaimer
This job operates in a professional office environment.
This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. The job description is not a contract for employment.
***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***
What we offer you
We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Base Salary Range
$105,700.00 - $149,275.00
The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Equal opportunity employer • Drug-free workplace
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***
Job Posting End Date at 12:01 am on:
04-24-2026
Want the latest money news and views shaping how we live, work and play? Stay in the know with The Currency and sign up for Empower’s free newsletter.
Apply To This Job
Chart your own path and grow your career while helping more customers achieve financial freedom. Empower Yourself.
The Influencer Marketing Manager defines and leads Empower’s enterprise-wide influencer marketing strategy across the social ecosystem. This role owns the end-to-end influencer discipline, including vision-setting, creative and content strategy guidance, partnership governance, investment management, and performance and risk frameworks that enable scalable, brand-safe, and high-impact programs. Reporting to the Vice President of Social Media, the Influencer Marketing Manager serves as Empower’s senior influencer marketing authority. This role drives outcomes through indirect leadership, agency oversight, and cross-functional influence across Brand, Social, Communications/PR, Creative, Legal, Media, Data, and Product teams.
What you will do:
Develops, owns, and evolves Empower’s global influencer marketing strategy aligned with enterprise objectives.
Identifies emerging platforms, creator trends, and cultural movements.
Defines and manages the annual influencer operating plan and budget.
Provides strategic oversight of external influencer agencies.
Oversees influencer programs including always-on, launches, and partnerships.
Leads negotiation and contracting for influencer collaborations.
Ensures influencer content meets brand, legal, and regulatory standards.
Defines KPIs and leads performance reporting and optimization.
Owns influencer compliance, brand safety, and risk management.
What you will bring:
Bachelor’s degree in marketing, Communications, Business, or a related field.
8–12+ years of marketing experience with deep specialization in influencer marketing.
Demonstrated success leading enterprise-scale influencer programs.
Experience managing agencies and external partners.
Strong analytical, communication, and executive presentation skills.
Working knowledge of FTC regulations and influencer compliance standards.
Work Environment & Disclaimer
This job operates in a professional office environment.
This job description is not intended to be an exhaustive list of all duties, responsibilities and qualifications of the job. The employer has the right to revise this job description at any time. The job description is not a contract for employment.
***Applicants must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time, including CPT/OPT.***
What we offer you
We offer an array of diverse and inclusive benefits regardless of where you are in your career. We believe that providing our employees with the means to lead healthy balanced lives results in the best possible work performance.
Medical, dental, vision and life insurance
Retirement savings – 401(k) plan with generous company matching contributions (up to 6%), financial advisory services, potential company discretionary contribution, and a broad investment lineup
Tuition reimbursement up to $5,250/year
Business-casual environment that includes the option to wear jeans
Generous paid time off upon hire – including a paid time off program plus ten paid company holidays and three floating holidays each calendar year
Paid volunteer time — 16 hours per calendar year
Leave of absence programs – including paid parental leave, paid short- and long-term disability, and Family and Medical Leave (FMLA)
Business Resource Groups (BRGs) – BRGs facilitate inclusion and collaboration across our business internally and throughout the communities where we live, work and play. BRGs are open to all.
Base Salary Range
$105,700.00 - $149,275.00
The salary range above shows the typical minimum to maximum base salary range for this position in the location listed. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation offered may vary from posted hiring range based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer.
Equal opportunity employer • Drug-free workplace
We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics, are encouraged to apply. All qualified applicants will receive consideration for employment without regard to age (40 and over), race, color, national origin, ancestry, sex, sexual orientation, gender, gender identity, gender expression, marital status, pregnancy, religion, physical or mental disability, military or veteran status, genetic information, or any other status protected by applicable state or local law.
***For remote and hybrid positions you will be required to provide reliable high-speed internet with a wired connection as well as a place in your home to work with limited disruption. You must have reliable connectivity from an internet service provider that is fiber, cable or DSL internet. Other necessary computer equipment, will be provided. You may be required to work in the office if you do not have an adequate home work environment and the required internet connection.***
Job Posting End Date at 12:01 am on:
04-24-2026
Want the latest money news and views shaping how we live, work and play? Stay in the know with The Currency and sign up for Empower’s free newsletter.
Apply To This Job