Influencer Campaign Manager
Influencer Campaign Strategist – Melbourne Retail Precinct
What We Need
We are looking for an experienced Influencer Campaign Manager to:
• Develop a strategic influencer framework
• Source and shortlist suitable creators (Instagram + TikTok)
• Build 3 tiered campaign options (~$10k / $15k / $20k)
• Validate influencer authenticity using professional tools
• Recommend rollout, content mix and amplification strategy
• This is strategy and sourcing only. No outreach at this stage.
If the proejct moves ahead we will hirer you for a larger campaign management scope.
Project Context
• We are working with a suburban retail precinct in Melbourne’s western suburbs that is underperforming in foot traffic.
The goal is to drive:
• Local awareness
• Visitation
• Community affinity
• The content direction should feel authentic and discovery-driven.
Example narrative:
“I went to grab milk and ended up discovering…”
“Didn’t expect this in Melbourne’s west…”
It should feel local, surprising and community-first, not like polished advertising.
The precinct name and ownership details will not be disclosed at this stage. Do not contact influencers.
Target Audience
• Local western suburbs residents
• Young families
• Multicultural communities (particularly strong Indian / South Asian representation)
• Diversity in the influencer mix is essential and must reflect Melbourne’s west.
Scope of Work
1. Strategic Framework
Outline:
• Influencer tiers (micro, mid-tier, local creators)
• Content formats (Reels, TikTok walk-throughs, Stories, collabs)
• Narrative themes
• Rollout structure
• Suggested cadence
2. Influencer Shortlist
• Provide a curated shortlist across three tiers.
For each influencer include:
• Handle
• Platform
• Follower count
• Engagement rate
• Audience insights (if available)
• Why they are strategically relevant
You must use an influencer verification tool (Modash, HypeAuditor, Upfluence or similar) to confirm:
• Authentic audience
• Low bot activity
• Healthy engagement
3. Three Campaign Package Options
Provide structured options at:
Option 1 –
Primarily grassroots micro-influencers. Community mums, local foodies, culturally relevant creators. High authenticity, hyper-local impact.
Option 2 –
Mix of micro + mid-tier creators. Increased content volume and broader coverage.
Option 3 –
Higher visibility creators, greater reach, stronger rollout plan, optional paid amplification layer.
For each option include:
• Influencer mix type
• Approximate number of creators
• Expected deliverables
• Estimated content volume
• Projected reach range
• Strategic rationale
No need to negotiate rates at this stage, but budgets must be realistic for Melbourne.
Deliverables
• Strategic deck (PDF or Slides)
• Influencer shortlist spreadsheet
• Tiered campaign structure (3 options)
• Tool used for validation (must be disclosed)
• Recommendations on paid boosting, usage rights and measurement
Ideal Candidate
• Experience running influencer campaigns in Australia
• Strong understanding of Melbourne audiences
• Experience in retail, lifestyle or community-based campaigns
• Access to influencer validation tools
• Strategic thinker, not just outreach executor
To Apply
Please include:
• Examples of influencer strategies you’ve developed
• Tools you use for validation
• Experience with multicultural campaigns
• Estimated turnaround time
Apply Now
Apply Now
What We Need
We are looking for an experienced Influencer Campaign Manager to:
• Develop a strategic influencer framework
• Source and shortlist suitable creators (Instagram + TikTok)
• Build 3 tiered campaign options (~$10k / $15k / $20k)
• Validate influencer authenticity using professional tools
• Recommend rollout, content mix and amplification strategy
• This is strategy and sourcing only. No outreach at this stage.
If the proejct moves ahead we will hirer you for a larger campaign management scope.
Project Context
• We are working with a suburban retail precinct in Melbourne’s western suburbs that is underperforming in foot traffic.
The goal is to drive:
• Local awareness
• Visitation
• Community affinity
• The content direction should feel authentic and discovery-driven.
Example narrative:
“I went to grab milk and ended up discovering…”
“Didn’t expect this in Melbourne’s west…”
It should feel local, surprising and community-first, not like polished advertising.
The precinct name and ownership details will not be disclosed at this stage. Do not contact influencers.
Target Audience
• Local western suburbs residents
• Young families
• Multicultural communities (particularly strong Indian / South Asian representation)
• Diversity in the influencer mix is essential and must reflect Melbourne’s west.
Scope of Work
1. Strategic Framework
Outline:
• Influencer tiers (micro, mid-tier, local creators)
• Content formats (Reels, TikTok walk-throughs, Stories, collabs)
• Narrative themes
• Rollout structure
• Suggested cadence
2. Influencer Shortlist
• Provide a curated shortlist across three tiers.
For each influencer include:
• Handle
• Platform
• Follower count
• Engagement rate
• Audience insights (if available)
• Why they are strategically relevant
You must use an influencer verification tool (Modash, HypeAuditor, Upfluence or similar) to confirm:
• Authentic audience
• Low bot activity
• Healthy engagement
3. Three Campaign Package Options
Provide structured options at:
Option 1 –
Primarily grassroots micro-influencers. Community mums, local foodies, culturally relevant creators. High authenticity, hyper-local impact.
Option 2 –
Mix of micro + mid-tier creators. Increased content volume and broader coverage.
Option 3 –
Higher visibility creators, greater reach, stronger rollout plan, optional paid amplification layer.
For each option include:
• Influencer mix type
• Approximate number of creators
• Expected deliverables
• Estimated content volume
• Projected reach range
• Strategic rationale
No need to negotiate rates at this stage, but budgets must be realistic for Melbourne.
Deliverables
• Strategic deck (PDF or Slides)
• Influencer shortlist spreadsheet
• Tiered campaign structure (3 options)
• Tool used for validation (must be disclosed)
• Recommendations on paid boosting, usage rights and measurement
Ideal Candidate
• Experience running influencer campaigns in Australia
• Strong understanding of Melbourne audiences
• Experience in retail, lifestyle or community-based campaigns
• Access to influencer validation tools
• Strategic thinker, not just outreach executor
To Apply
Please include:
• Examples of influencer strategies you’ve developed
• Tools you use for validation
• Experience with multicultural campaigns
• Estimated turnaround time
Apply Now
Apply Now