HubSpot Marketing Automation Specialist (Email Workflows + Landing Pages)

Remote Full-time
Overview

We’re looking for a hands-on HubSpot expert to set up and optimize email automation workflows and supporting landing pages. This is an execution role—not strategy-only. You should be comfortable building complex workflows, segmentation logic, and gated content funnels end-to-end in HubSpot.

This is a contract / part-time engagement with immediate work.

What You’ll Do

Build automated email workflows with branching logic (IF/THEN, delays, re-enrollment)

Create and manage segmented lists based on lifecycle stage, behavior, and personas

Set up lead nurturing and re-engagement sequences

Build HubSpot landing pages for downloadable content (guides, whitepapers, etc.)

Configure forms, hidden fields, and workflow triggers

Ensure workflows align with CRM lifecycle stages and sales handoff

Monitor performance and recommend optimizations

Required Experience

Proven hands-on experience with HubSpot Marketing Hub

Experience building complex workflows, not just basic drip campaigns

Experience creating HubSpot landing pages and forms

Strong understanding of segmentation, lifecycle stages, and automation best practices

Ability to execute independently with minimal direction

Nice to Have

B2B or professional services marketing experience

Conversion optimization or email copy experience

Familiarity with gated content and lead magnets

Project Details

Contract / Part-time

Remote

Immediate start

Scope includes email automation setup + landing pages for downloads

Assignment (Required for Shortlisted Candidates)

As part of the evaluation process, shortlisted candidates will be asked to outline how they would design landing pages, forms, and nurture email campaigns for the following assets. You are not required to build these upfront, but you must demonstrate clear thinking, structure, and HubSpot fluency.

Assignment Scenarios

1. Download: CMMC Readiness Checklist

Landing page structure (headline, value proposition, CTA)

Form strategy (required fields, hidden fields, progressive profiling)

Post-submission actions (thank-you message vs. thank-you page)

Nurture email sequence (number of emails, timing, goals of each)

Segmentation and re-enrollment logic

2. Download: Body of Evidence List (FedRAMP Moderate Equivalent)

Landing page structure tailored to a more technical / compliance-driven audience

Form and field strategy to distinguish maturity and buyer intent

Automation logic for routing or tagging based on responses

Nurture email sequence with an emphasis on education and authority-building

What We’re Looking For

Clear understanding of HubSpot workflows, lists, and lifecycle stages

Strong grasp of B2B gated-content funnels

Practical, executable logic (not high-level marketing theory)

Evidence you’ve built similar funnels before

Please include your written approach (bullet points are fine) with your application.

Apply Now

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