HubSpot Marketing Automation Specialist (Email Workflows + Landing Pages)

Overview We’re looking for a hands-on HubSpot expert to set up and optimize email automation workflows and supporting landing pages. This is an execution role—not strategy-only. You should be comfortable building complex workflows, segmentation logic, and gated content funnels end-to-end in HubSpot. This is a contract / part-time engagement with immediate work. What You’ll Do Build automated email workflows with branching logic (IF/THEN, delays, re-enrollment) Create and manage segmented lists based on lifecycle stage, behavior, and personas Set up lead nurturing and re-engagement sequences Build HubSpot landing pages for downloadable content (guides, whitepapers, etc.) Configure forms, hidden fields, and workflow triggers Ensure workflows align with CRM lifecycle stages and sales handoff Monitor performance and recommend optimizations Required Experience Proven hands-on experience with HubSpot Marketing Hub Experience building complex workflows, not just basic drip campaigns Experience creating HubSpot landing pages and forms Strong understanding of segmentation, lifecycle stages, and automation best practices Ability to execute independently with minimal direction Nice to Have B2B or professional services marketing experience Conversion optimization or email copy experience Familiarity with gated content and lead magnets Project Details Contract / Part-time Remote Immediate start Scope includes email automation setup + landing pages for downloads Assignment (Required for Shortlisted Candidates) As part of the evaluation process, shortlisted candidates will be asked to outline how they would design landing pages, forms, and nurture email campaigns for the following assets. You are not required to build these upfront, but you must demonstrate clear thinking, structure, and HubSpot fluency. Assignment Scenarios 1. Download: CMMC Readiness Checklist Landing page structure (headline, value proposition, CTA) Form strategy (required fields, hidden fields, progressive profiling) Post-submission actions (thank-you message vs. thank-you page) Nurture email sequence (number of emails, timing, goals of each) Segmentation and re-enrollment logic 2. Download: Body of Evidence List (FedRAMP Moderate Equivalent) Landing page structure tailored to a more technical / compliance-driven audience Form and field strategy to distinguish maturity and buyer intent Automation logic for routing or tagging based on responses Nurture email sequence with an emphasis on education and authority-building What We’re Looking For Clear understanding of HubSpot workflows, lists, and lifecycle stages Strong grasp of B2B gated-content funnels Practical, executable logic (not high-level marketing theory) Evidence you’ve built similar funnels before Please include your written approach (bullet points are fine) with your application. Apply tot his job

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