HubSpot Expert – Marketing Automation, CRM Operations

Job Description: • Design, build, and manage workflows, sequences, lead scoring models, nurture flows, and contact lifecycle stages. • Set up custom properties, automations, and campaign structures aligned with the GTM strategy. • Provide frameworks for campaigns and sequences so our team can plug in copy. • Run and monitor email campaigns, lead nurturing sequences, event/webinar promotions, and newsletters. • Segment lists and build dynamic content personalization using HubSpot features. • Manage deduplication, list cleanup, enrichment, and hygiene on an ongoing basis. • Implement lead routing rules, pipeline automations, and contact/company management rules. • Collaborate with the team managing outbound tools (Instantly, Clay) to align campaigns and tracking. • Set up and maintain connections with 3rd-party tools (e.g., Calendly, Typeform, Zoom, etc.). • Build dashboards to track campaign performance, attribution, conversion rates, and lead quality. • Set up A/B testing workflows and analyze performance data to improve results. Requirements: • Proven track record managing HubSpot CRM, marketing automation, and workflows at a growing company or agency. • Strong understanding of HubSpot Marketing Hub and Sales Hub. • Experience with list management, lead scoring, segmentation, campaign orchestration. • Familiarity with outbound sales tools (Instantly, Clay) and how to tie outbound and inbound together. • Analytical mindset - comfortable setting up reports and digging into data. • Clear communicator, highly organized, and capable of working cross-functionally. • Nice to Have: Knowledge of email infrastructure setup (domain warm-up, SPF/DKIM/DMARC, inbox placement tools). • Experience integrating AI agents, chatbots, or lead scoring via 3rd party APIs. • Exposure to complex marketing operations across multiple geos or business units. Benefits: • Fully remote, flexible schedule • Opportunity to work with cutting-edge workflow automation tools • Fast-moving, innovation-driven culture where ideas quickly turn into practice Apply tot his job