[Hiring] Paid Media Strategy Director @Obility
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Role Description
The Paid Media Strategy Director is a standout expert in the field of B2B paid media (paid search, display, paid social, programmatic, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• Proven track record of B2B digital marketing success
• Involved in all new client strategy and onboarding stages
• Focus on managing and coordinating activities that drive increased marketing qualified leads, sales opportunities, and revenue goals
• Coaching and leading others on the team
• Deeply involved in departmental initiatives and innovation
Qualifications
• 5+ years of digital marketing experience with a proven track record of B2B lead generation success
• At least 2 years working directly with notable B2B clients and B2B company stakeholders
• Strong presentation and communication skills
• Great attention to detail with strong analytical skills
• Ability to manage multiple clients/assignments in a fast-paced environment
• Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, and Meta Advertising
• Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc.
• Experience with marketing automation platforms (Marketo, Hubspot, Eloqua, etc.) and/or CRM reporting and programs (Salesforce, MS Dynamics)
• Experience in using AI tools for data analysis and creating new processes
• Experience training others in paid media and marketing automation platforms
• Experience with management of other team members and building departmental processes
Requirements
• Manage 4-5 B2B SaaS clients’ paid media accounts
• Optimize client accounts to client business objectives
• Maintain good communication with clients and articulate current performance
• Create budget recommendations and projection models
• Provide senior-level support to clients managed by other team members
• Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops
• Contribute to marketing efforts for Obility via case studies and thought leadership
• Treat others with respect, maintain a positive attitude, and celebrate the success of teammates
• Look for ways to improve processes
Benefits
• 25 paid days off in your first year and 9 paid holidays
• Fully remote work policy
• 4.5 Day work week
• 100% Employer-paid Health Insurance
• 100% Employer-paid Life Insurance policy
• 3% employer contribution to 401(k) retirement plan
• 12-weeks paid family/parental leave
• 20 days paid sabbatical after 7 years
• Regular virtual happy hours and game sessions
• Once or twice yearly in-person, company-wide get-togethers
• Fun and inclusive company culture that supports employee development and teamwork
Apply Now
Apply Now
Role Description
The Paid Media Strategy Director is a standout expert in the field of B2B paid media (paid search, display, paid social, programmatic, etc.). They are the lead day-to-day subject matter expert (SME) for their assigned B2B clients, providing strategic recommendations, analysis, and reporting as well as responding to ad-hoc requests.
• Proven track record of B2B digital marketing success
• Involved in all new client strategy and onboarding stages
• Focus on managing and coordinating activities that drive increased marketing qualified leads, sales opportunities, and revenue goals
• Coaching and leading others on the team
• Deeply involved in departmental initiatives and innovation
Qualifications
• 5+ years of digital marketing experience with a proven track record of B2B lead generation success
• At least 2 years working directly with notable B2B clients and B2B company stakeholders
• Strong presentation and communication skills
• Great attention to detail with strong analytical skills
• Ability to manage multiple clients/assignments in a fast-paced environment
• Advanced experience with Google Ads, LinkedIn Advertising, Microsoft Ads, and Meta Advertising
• Advanced experience with paid media tools such as SpyFu, KeywordSpy, Google Keyword Planner, etc.
• Experience with marketing automation platforms (Marketo, Hubspot, Eloqua, etc.) and/or CRM reporting and programs (Salesforce, MS Dynamics)
• Experience in using AI tools for data analysis and creating new processes
• Experience training others in paid media and marketing automation platforms
• Experience with management of other team members and building departmental processes
Requirements
• Manage 4-5 B2B SaaS clients’ paid media accounts
• Optimize client accounts to client business objectives
• Maintain good communication with clients and articulate current performance
• Create budget recommendations and projection models
• Provide senior-level support to clients managed by other team members
• Create thought leadership such as blogs, LinkedIn posts, podcasts, or internal workshops
• Contribute to marketing efforts for Obility via case studies and thought leadership
• Treat others with respect, maintain a positive attitude, and celebrate the success of teammates
• Look for ways to improve processes
Benefits
• 25 paid days off in your first year and 9 paid holidays
• Fully remote work policy
• 4.5 Day work week
• 100% Employer-paid Health Insurance
• 100% Employer-paid Life Insurance policy
• 3% employer contribution to 401(k) retirement plan
• 12-weeks paid family/parental leave
• 20 days paid sabbatical after 7 years
• Regular virtual happy hours and game sessions
• Once or twice yearly in-person, company-wide get-togethers
• Fun and inclusive company culture that supports employee development and teamwork
Apply Now
Apply Now