[Hiring] Lead, Content Library @Ashby

Role Description This role exists to change that. We’re looking for someone to own our content library as a product. You’ll be responsible for how our content is structured, discovered, maintained, and continuously improved over time. You’ll partner closely with our existing Content Leads, but instead of owning a single pillar, you’ll ensure that everything we create compounds in value. Think of yourself as a PM or PMM for Content. This is not a traditional content marketing role. It sits at the intersection of content, systems thinking, SEO/AEO, and product-like ownership of our website and knowledge surfaces. However, knowledge of content marketing excellence is valuable. What you’ll be responsible for in this role • Own Ashby’s content library as a system • Lead our approach to content optimization, AEO, and technical SEO • Build and run a continuous content refresh engine • Create an evergreen GTM engine for our content • Own and evolve underutilized distribution surfaces (e.g., YouTube) • Partner on Ashby Academy and knowledge-based experiences • Develop new, scalable content systems (e.g., expert database, programmatic content) Qualifications • You’re energized by messy, high-potential surfaces that need structure, ownership, and a strong project manager • You have strong instincts for AEO and want to solve for the modern LLM-powered searches in a unique way • You enjoy both diagnosing problems and building the solution from the ground up • You’ve worked on or deeply understand large content libraries and how they evolve over time • You’re as interested in distribution and optimization as you are in creation • You can zoom out to define strategy and zoom in to fix details (URL structure, metadata, publishing workflows, etc.) • You’re comfortable influencing without owning every input • You want to build interesting solutions for how different formats are shared • You like the idea of owning something horizontal that makes everyone else better Requirements • You want to primarily write or produce net-new content; this role is about systems, optimization, and leverage • You prefer clearly defined playbooks • You’re uncomfortable with ambiguity or building from 0 → 1 in a new function • You think of SEO as a checklist rather than a strategic advantage • You’re not interested in the technical side of content (site structure, metadata, performance, etc.) • You’d rather own a single pillar than influence many • You get overwhelmed by the tedious details of optimizing Interview Plan • 30-minute intro call (Recruiter Screen) • 45-minute interview with Anum Hussain (Hiring Manager) • 30-minute interview with Chris Frakes (Content Lead) • A take-home assignment reviewed by the hiring team • Final Round (60-minutes) • 30-minute interview with Tony Ramirez (Principal PMM) • 30-minute interview with Benji Encz (CEO) Benefits • Competitive salary and equity • Opportunity to work with a talented and passionate team • 10-year exercise window for stock options • Unlimited PTO with four weeks recommended per year • Twelve weeks of fully paid family leave in the US • Generous equipment, software, and office furniture budget • $100/month education budget with more expensive items covered with manager approval • Top-notch health insurance for you and your dependents with all premiums covered by us